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What happens to Facebook's stream of news feeds: Publisher and Brand Maker become losers

via:博客园     time:2018/1/14 14:31:36     readed:263

A well-known US website CNBC sent a paper on Saturday commenting on the recent dramatic revision of Facebook's "News Feeds" section. According to CNBC's article, Facebook's revised message flow column will lead publishers and brands to become losers, but it will help users to better browse news from friends and family. The following is the main content of this article CNBC.

This Thursday, Facebook has drastically adjusted the ranking of posts, videos, and images that appear in the user's message flow for this site, which is intended to showcase the content posted by users' friends and family members, To help users to see friends and family messages quickly.

All in all, after this revision, users will give priority to comments and opinions from friends in the comments, of course, affected by this, users will see fewer and fewer video content released by brands and publishers. Prioritizing the sharing of content with your friends and family has now become one of Facebook's efforts to help people spend their time on the site in a more meaningful way so that users can get better and faster in less time Browse more meaningful information.

Facebook this revision, of course, is to start from the background to adjust, for example, adjust its algorithm in an effort to insight into what users are most likely to be concerned about. The following is the impact of this revision.

Publishers and brands become losers

Facebook did not vague about this issue. According to the latest revisions, third-party agencies that took a lot of space in the news flow years ago, will now face the fate of having their content revoked. Previously, third-party agencies often post large amounts of posts in message flows, as well as some interesting pictures or texts, sell clothing to users, or post articles that are globally relevant.

Last Thursday, Adam Mosseri, head of Facebook's team responsible for messaging, wrote through a corporate blog that more posts from friends and family "means we see fewer and fewer public content , Including videos and other post content published by publishers or businesses. "

For most users, this news will make us welcome a more relaxed and happy moment. Last December, Facebook acknowledged that there was a lot of information on the site that made passive consumer spending & mdash; & mdash; & mdash; & mdash; & mdash; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;

Of course, after this revision, those who still want to take the lead to see the brands they love and trust, the users of quality publisher posts, or those who want to read those news articles can still do so. After Facebook remembers the flow of messages, users can click a button below the flow of messages so that those users can give priority to seeing which pages are worth their most attention.

Mosley explains that other posts that have a high engagement rate with user Facebook connections are also displayed at the top of the message flow. In the meantime, conversations from live streaming video, celebrity posts, private sector talk and other high-profile posts are also featured in the news stream.

Revised post-user posts will be topped in the message flow

Although Facebook did not specify the direction of this adjustment, no doubt, this revision will certainly give high priority to the user's friends and family posts at the top of the message flow.

For this purpose, Moshelli said, "We will take the lead in predicting which users will prioritize interacting and communicating with friends about which post content, and then put the user's post content in a more forward position in the message flow. & rdquo;

Facebook will remain customized, with the option to restrict user sharing of post content to specific users who do not like it. One of the options is to quietly "hibernate" those nasty friends, so that those hibernated buddies can see the post they post in the message flow for 30 days.

Facebook claims that "friends and family priorities" are the policies the company has followed for a long time. Facebook expects users to access the site in a more meaningful way.

For many users, one of the big bucks in Facebook's latest revisions is that the flow of messages does not roll back blindly, recklessly moving from autoplay to next content without giving the user enough information.

Mark Zuckerberg, Facebook's chief executive, said in an interview that Facebook's expectation is that many users will be able to be attracted to the site they aspire to. Zuckerberg said that if the user started on the site have a better feeling, then Facebook's business and users will benefit from.

For this revised message flow, Zuckerberg also said through the blog, "I expect users to spend time in the Facebook site and participate in the interaction can be reduced. However, I also want users to be more value for money on Facebook. & rdquo;

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