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The new book reveals the history of Facebook Entrepreneurship: a giant growing up in play and alcohol.

via:博客园     time:2018/7/13 0:15:02     readed:346




By science columnist Adam

In order to write an early history of the most important Facebook development from 2004 to 2005, the author interviewed several key members of the company, as well as other people who knew the company's story, and presented it in the form of personage.


The cover of the new book "Silicon Valley genius"

In 2004, young Mark

People who have seen the The Social Network know the story of Facebook's entrepreneurship. In the spring semester of 2004, Facebook was born on the Harvard campus. However, it is not often remembered that Facebook stayed at Harvard for only a few short months. At that time, the company was still called


In the first decade of the early 21 century, the traditional view in Silicon Valley was that the Internet

But Zuckerberg can go on. In that decisive summer, he met several key Silicon Valley talents who had changed the direction of Facebook development.

This oral history is presented to us as an enterprise's primitive culture that has been influencing Facebook so far. The whole company was built from everyone's play, and it was not even a company, but an excuse for drinking and programming in the summer.

Zuckerberg's first card was actually printed


In March 2006, Zuckerberg was in the office of Facebook headquarters.

The following is the content of Facebook related excerpts in the book:

Facebook before the establishment of the Internet

[人名] ShaonThe Internet age almost ended with Napster, followed by the dotcom bubble.

Steve At the time, the network was essentially equivalent to

mark I think Napster is the beginning of a social network. For me, this is a breakthrough time, because I see that the Internet may be such a fully distributed peer to peer network. We can build up big media companies and connect them with each other.

Johnson:For me, this may start in the early 2000s blogs. You begin to see the emergence of websites that focus on personal opinions. All of a sudden, you can imagine that maybe there is another element in the Internet. Can it be organized? For example, I trust these five people, and I want to know what they are talking about. This is the early blog.

[人名] IwanAt that time, there were a lot of blog links, most of which were related to the Internet.

Johnson:You will put different opinions together, and those opinions will recommend more links to you, which is like a personalized filter.

Pinks:Red, 2002

So, Reid and I said,

Parke:So during the period from 2000 to 2004, it was almost the time of Facebook, and everyone felt as if it had been done on the Internet. This feeling was most intense around 2002. PayPal was listed in 2002, or the only consumer Internet Co listing. So this is a very uncertain transitional period, with only six companies getting financing or similar outcomes. Plaxo is one of them. It can be said that the prototype of its social network is between the Internet and social media, just like the legged fish.

Aaron Plaxo is the missing link. Plaxo is the first truly successful viral Growth Company. This is the moment when we really begin to understand viral growth.

Parke:The most important thing I did was to optimize diffusion based algorithms in Plaxo.

Si Tian Ge:The so-called viral growth is when people use products and disseminate products to others. It's not because people like this product that they decide to spread it. Rather, the process of using software is naturally spreading to others.

Parke:From the earliest primitive social network (maybe Napster) to Plaxo, this has changed. Plaxo is just a bit of a social network, but it has a lot of social networks, followed by LinkedIn, MySpace and Friendster, and then the modern network, that is, Facebook.

Ezra In the early 2000s, Friendster gathered all early users, with a very dense network, a lot of activities, followed by this breakthrough point.

Si Tian Ge:The game is in progress and Friendster is indeed on the rise. It looks like Friendster really invented this brand new thing called

Callaghan:At this time, the opportunity for MySpace came.

Williams:MySpace was very important at that time.

Parke:This is a complex period. MySpace quickly replaced Friendster. They inherited the mantle. While Friendster is declining, MySpace is rising quietly.

Skot MySpace is very popular, but MySpace is also facing the problem of expansion.

Si Tian Ge:At this time, almost no one knows, and few people discussed the Facebook appeared in February 2004.

Dustin.At that time, there was a very common problem, though it now seemed a little trivial. At the time, it was almost impossible to find a photograph of a person by name alone. All the dormitories at Harvard have a personal directory called


In May 2005, Zuckerberg (left), Moscow Witz (middle) and Parke (right) were in Facebook's office.

mark Within a few weeks, thousands of people have been registered. We also received emails from other university students, hoping that we would also launch such websites in their schools.

Callaghan:Facebook was first introduced only to Ivy League schools, not because they were arrogant and unignorant young children, only to bring good things to the Ivy League, but because they felt that the Ivy League students would be more willing to make friends with students from other League schools.

Si Tian Ge:When Facebook appeared at Berkeley University, the rules of social interaction changed completely. When I had just entered Berkeley, the way to find a party was a lot of trouble. A whole week you kept inquiring about where there was fun and you had to keep in touch. But with Facebook, everything became easier.

From the Harvard campus to the Silicon Valley

Facebook entered Stanford early in March 2004

Parke:My roommates at Portola Valley went to Standford.

Callaghan:I graduated in 2003, and I had been leaving Standford for a year. I rented a house near the campus that year with four other college friends, just as we got out of a bedroom. So, we sent some Standford's contacts to see if we could find a new roommate. We received this called Sean.

Parke:And then one of my roommates' girlfriends was using a product, and I said,

Zuckerberg:So in MySpace, about 1/3 of employees will monitor pornographic pictures uploaded to the website. But we've hardly heard of pornographic pictures uploaded to Facebook. The reason is that we all have real names on Facebook.

AdamReal name is really important.

Si Tian Ge:We learned this very early: we worked out a community code a long time ago.

Steuart [男子名] [苏格兰人姓氏] &L[Stewart]的变体 Well could have gone the right way, but we did not. This is one of the many mistakes we have made.

Zuckerberg:I think this is a very simple community solution compared to complex technical problems.

Callaghan:At this early stage, this is actually a very simple, patchwork site: it's just the basic network form, because this is the personal data of Facebook.

[地名][俄罗斯] Ruch'iThere is a relatively small picture of personal data that says

Si Tian Ge:But what really impressed me was that their products were very focused and very clear. Those little details.

Parke:After I saw it , I sent a message to Facebook , saying ,

Si Tian Ge:Parker then called me and told me,

I've seen Sean.

Zuckerberg:Palo Odo is like a mysterious place. All the technology seems to come from here. So I think I'm going to see it myself.

Sonny Harvey:I heard that Facebook was very surprised when he moved to the bay area. I always thought they were still in Harvard's dormitory.


In May 2004, Zuckerberg and Chris

Callaghan:The summer of 2004 witnessed a series of major events: for example, a few months after the east coast meeting, Sean again met the legend of the Facebook co - founder on the street. A week before we met, we shared the house before we moved out. Xiao Enzheng and his girlfriend's parents were in a stalemate.

Parke:I walked out of the house and saw a group of children coming towards me

After 30 seconds of consternation, I was surprised to find Mark and Dustin standing in front of me. I said

Si Tian Ge:I got a call from Sean, and he said,

Parke:In fact, I didn't know much about the subsequent development. Anyway, I went to their home very conveniently. Things went on like this, and there was no even formal partnership.

Si Tian Ge:Of course, after I hung up the phone, I went to Sean. I am very impressed by their team's goal consistency. They will occasionally relax and do something else, but most of the time they are sitting at the table and busy with the laptop. I go to their home several times a week, and they sit at the kitchen table every time, busy with their work, and always pay attention to the growth of their products.

What Mark wants is to make the product better, or to relax and relax, so as to have enough energy to continue working and make the product better. This is it. They never leave the house except to go to see a movie.

Callaghan:The early corporate culture was very, very loose. It feels like a runaway project with amazing commercial potential. Imagine you and a new dorm roommate running a company. That's almost like this.

Zuckerberg:Most enterprises do not like us, a group of young children living together, doing what they want to do, never getting up on time and getting up on time, not going to the office, and the recruitment is very casual, that is, to sit and chat together and smoke and smoke together.

Callaghan:The living room is the office, the monitors and workstations are everywhere, and there are several whiteboards.

At the time, Mark.

Si Tian Ge:Wirehog is actually the secret that Mark says will change the world. Mark believes that one way to make Facebook really hot and strengthen its place in school is to send files to others

Pinks:They developed something a little bit like Napster inside Facebook.

Callaghan:Napster was shut down by the courts, and the entertainment industry began filing lawsuits against individuals. Obviously

Si Tian Ge:It's important to note that Wirehog is an era in which people can't even share their photos on Facebook pages. Wirehog will be a solution for sharing photos with others. There can be a small box under your profile where people can access all the photos you share

Callaghan:But in the end Wirehog is still just a file-sharing service. By the time I joined Facebook, most people had realized that unless we could give Wirehog something new, it would be a burden.

Pinks:I wonder why Sean wants to move closer to music rather than other directions.

Si Tian Ge:My understanding is that some lawyers in Facebook think this is not a good idea. And with the rapid growth of Facebook users, the development of Wirehog has been gradually abandoned.

Callaghan:People are crazy about registering. Although Facebook was launched in just over a hundred schools, few college students across the country haven't heard of Facebook. The number of users is close to madness. The whiteboard was all about which school we were going to launch at the next stop. The problem is obvious. Simply put,

Si Tian Ge:When Facebook is launched in a school, it will take less than a day. 70% of the students will register for Facebook. At that time, the speed of development of Facebook was unavailable.

Callaghan:We dare not say that we will succeed, but the prospect of success is more and more clear. Dustin has already begun to say that Facebook will become a multi billion dollar company. They had such ambitions from the beginning. As two proud children of 19 years old, they are full of confidence.

Zuckerberg:One day we sat around and we thought,

Callaghan:It's just like that.

Work in graffiti and drinking

Cui Dawei (David Choe, a famous graffiti artist, painted graffiti murals for Facebook headquarters):Sean is a thin, nerd man. He used to say

Pinks:Probably in September 2004 or October, I was in the Tribe Office of brick building in Luoshan, San Francisco. The creation of social networking company Tribe is probably combined with Friendster and Craigslist. We were in the conference room, and Sean said he wanted to bring a Facebook person. The man was Zuckerberg, who was wearing a pair of sports pants and Adidas's flip flops. He looked very young. He sat there and stilled his feet on the table. Sean quickly talked about Facebook's future plans and so on, but I was still confused at that time.

Because I have created Tribe, but we are not successful, the company seems to have entered a stable period. We were like hitting the south wall, trying to find the way forward. But this child, with a very simple idea, succeeded. I have some awe and some annoyance about their achievements. After all, they succeeded in a simpler way, faster, less invested, and I remember Sean opened the computer in my office, boarded the Facebook, and showed the page to me. I never log in to Facebook, because only college students use this, but this is really amazing.

People put their cell phone numbers, home addresses and everything about themselves on Facebook. I think this is incredible! But that's just how Facebook can win the trust of its users. Then Sean quickly calculated a round of financing, and he suggested that Zach start from Pete

Callaghan:By December.

David tread:My reaction seemed to be,

Callaghan:He paid Dave to the stock.

David tread:I don't care about Facebook at all. I don't know what it is. You have to have a college mailbox before you can log in. But I love adventure, do you understand? I believe in Sean. My feeling at that time was that these children seemed to be able to make a big difference, so let's bet on a sum of money.

Callaghan:We moved into the office, and when you first saw graffiti, what you were thinking about was

It was too scary to draw on the wall at all.

Sonny Harvey:Admittedly, this graffiti is a bit erotic, but it is unique, vivid and vivid. The energy it brings is tangible.

[人名] Kety I like this graffiti very much, but this is really too much. Some of the images on the graffiti walls are more restrictive. Although I am not very concerned about them, I think these images are still somewhat unfriendly. Later, we disposed of some controversial images.

Callaghan:I don't think this pot should be carried by David Cui. I think Sean's girlfriend did it. The scene, which clearly suggests a close relationship between women, depicts two completely naked women hugging each other in the women's dressing room.

[人名] MarcksThere is also a 4 x 4 inch image describing sexual behavior. One of the customer service staff complained:

Jeff It's crazy, but I think it's cool. It's more like a college dorm or a fellowship, rather than a company.

Jeming:There are blankets everywhere in the corner. There are electronic games, Nerf series toys and Lego everywhere. It looks like a mess.

Rothschild:The company also has PlayStation home TV game console and some old sofa. You can clearly see someone sleeping on the sofa.

[法]Carieall I may spend two or three nights at the company in a week. At a staff party, I got a prize.

Rothschild:The company has a bar, and the whole shelf is full of wine. After a busy day's work, everyone will have a drink.

Callaghan:There is often a drink in the office. Sometimes when I walk into the office in the morning, I can hear the sound of beer cans when I open the door, and the whole office is emitting an obsolete beer flavor.

Sonny Harvey:There is a beer barrel in the company. Some kind of photo-taking technology has also been applied to the top of the bucket. It can identify people's proximity and make public who is near the beer keg at the moment.

Callaghan:When we first moved in, we didn't know how to open the lock on the office door. But the door opens automatically at nine a. m. every day. I was the one who rushed to the office before nine o'clock to make sure no one sneaked into the office to steal things. You know, except me, no one will arrive at the office before noon. All Facebook people are night owls.

Jeming:These kids walked in.

Sonny Harvey:Sometimes when I come to work, I still wear pajamas. It doesn't matter. There is no difference between the University and the University. All of us are doing the same thing at the same time. The work is great and very interesting. It doesn't feel like working at all. It's like we've been playing happily.

Callaghan:We played together, drank wine with our colleagues, and even fell in love with our office.

Sonny Harvey:We found our most important other half in Facebook. Almost everyone was married at last. Now everyone's life stage is raising children.

Jeming:If you've looked at some of the adults who worked on Facebook in the early years,

Kelly:It's time to talk about lunch. Our food supplier may have some brain problems. You never know what the luncheon will be today. Once, there were worms in the fish. It's really too bad. I usually work until three p.m., and then I will visit the office for a week, trying to figure out what will happen tonight. Who is going to go online? Who is ready? What are the gossip in the office? What happened?

Steve We shared a lounge with Facebook. We were working on hardware, a face capture technology. Facebook members were working on the page. They arrived late in the morning and lunch was served. After that, they usually leave around three or four in the afternoon. What I was feeling was,

[人名] MarcksAbout four o'clock, I will have a little meeting with my team, and talk about how we are tonight. After that, we go to the bar. Between 5 and 8, everyone will leave to eat or drink in a bar near the university road.

Sonny Harvey:We'll sit together and talk about work.


Sonny Harvey:Looking back, I could not believe what we said. It seems to be a very mature thing. We sat together and chatted, and all members of the team could participate in it. Conversation does not need to reach any definite result. It is entirely the exchange of ideas that everyone can take part in.

Kelly:In the meantime, everyone is drinking, maybe all night. About 9 o'clock, we started to be clear about something:

Jeming:There is no impressive process during this period. Engineers unwittingly began to do what they were passionate about to do. Almost at midnight, they go straight online. Not tested.

Callaghan:Most websites have some very reliable test platforms for testing code changes. But it's not our style of doing things.

Sonny Harvey:By pressing a button, we can apply the code directly to the website. We do it in a real sense.

Jeming:Can our servers stand up to the test? Or how about security: what should we do to test new functions for security vulnerabilities? We choose to face the problem directly and see the final result.

Rothschild:This is the way the hacker thinks. You just need to finish the task. When there are only 10 people in the team, the website can still carry it. But when the team developed to 20, 30, or 40, I had to spend a lot of time to ensure that the site would not collapse, so we had to make some normative measures.

Sonny Harvey:Then we just push the code in the middle of the night. Even if the code is out of order, it will not affect many users. But this is a bad way, because we need to stay awake every night until three or four in the morning, and the push code needs all the people involved in the code to be in the presence of an accident.

Kelly:At about 1 am, we will know what the result is. If everything is all right, then everyone will feel happy and maybe go to sleep. But if something goes wrong, we're thinking

Jeming:At 2, it will always be a problem.

Sonny Harvey:Then push the code again and repeat the process until 3, 4 or 5 at night.

Kelly:If things don't work out at 4: 00, I'll say

Rothschild:At that time, I worked 7 days a week, and I basically did not rest. Before I fall asleep, I will drink a large glass of water to make sure that I can wake up within two hours. So I can look at all the situations and make sure that we do not destroy anything in the same period. I always have to work all night all day.

Jeming:For people with adult lives,

Zuckerberg:Why are most chess masters under the age of 30? Young people's lives will be simpler. Maybe we don't have a car, maybe we don't have a family.

Jeming:If you were 30 years old, how did you feel when you heard your boss say this?

Zuckerberg:Young people are smarter and more flexible.

Sonny Harvey:We were really young at that time, as if we had infinite energy in our body, and we could do everything. But in any case, we are not the most efficient team. For senior leaders, they are absolutely not happy because many conversations are conducted at night, and they are not on the scene. Then, on the second morning, when they come back to work, they will notice that great changes have taken place last night. But when this is done, we are very happy.

Callaghan:When the company reaches 100 employees, almost everyone is friends with the colleagues in the company, whether it is the engineer group or the user support team. There are a lot of graduates in the company. When we moved to the office, bedroom culture was still popular, but it also showed some differences. In the company, students are no longer the majority. Adults are also starting to enter the company.

Rothschild:I joined Facebook in May 2005. On the sidewalk outside the office, there is a menu board for a pizza shop. It is a picture of a chef on the top. There are some announcements of job vacancies on the blackboard. This is the pizza shop in the recruitment.

Parke:At that time, a technology giant in the world was very famous, that is, Google. All the excellent engineers went to work on Google.

[医]Q'at I think I may not be able to work at Google. Facebook is much cooler for me than Google, not because it looks the coolest, but because Google looked like a nerd at the time, so boring. A lot of people on Facebook don't want to be nerds. It's a social networking company, so it has to have some social elements to fit in with the social activities of normal Americans.

Jeming:There is a house down the street of the office, where five or six engineers live. People play drinking games in the house. It's like a boys' club.

[人名] TerreyIn my opinion, Facebook is more like an undergraduate college, and Google is more like a graduate school.

Rothschild:Before I walked into Facebook, I thought these people were developing a dating site. It took me about a week or two to figure out what kind of website it was. Mark used to tell us that we were not a social network. He insisted that:

The creation of MySpace is to provide an online community for the same interests. We may look the same, and after all, to some extent, they do look the same, but the two websites you want to solve are different. We want to improve the efficiency of communication between our friends.

Kelly:Mark and I sat down and he described Facebook in his eyes. He said,

After listening to him, I felt that I should be one of them. I also want to achieve this vision. In 90s, we all had an unrealistic illusion about the Internet. This reminds us of the beautiful Internet world, and everyone can relate to it. Everyone can share their lives. Facebook seems to me to be such a wonderful world. Mark was too young to understand my feelings at that time. But I think he can understand from the true sense that the Internet should have been born in 80s and 90s. I heard the story once again and imagined that I had the ability to participate in it. It sounds so tempting.

Redesign Facebook

Si Tian Ge:In the summer of 2015, Zuckerberg sat us all down, saying:

Callaghan:Facebook's website was quite simple at that time. It had only personal files and no message flow. It was a very fragile information system. There is a very basic event product, you can use it to organize meetings. There is no other function. There are no photos on the website. There are no other photos besides the photos of personal files. When the content of the website changes, it has no way to tell you. Only when you go to someone's home page can you know that he has changed his photo.

Si Tian Ge:Some people change their faces every hour. Why? They share pictures in this way.

Maleterre:At that time, the photo function is the most desired feature. So Aaron and I

Rothschild:Aaron is very experienced in labeling, and his views are of great value. This is a subversive function.

Si Tian Ge:We believe that it is a key feature for users to tell others who are in the photos. But we didn't expect it to be so successful. At that time, we thought it was a great function.

The Facebook photo feature was launched in October 2005. At that time, Facebook had 5 million users, almost all of whom were college students.

Maleterre:We first launched services at Harvard and Standford, because many of our friends were there.


Zuckerberg, his parents, and the two sisters

Si Tian Ge:We use the TV screen to display the project. If someone uploads the content to the website, we can see it, then turn on the TV and wait for the photo to appear. The original picture was the Windows Wallpaper: it was disappointing that someone uploaded the wallpaper from the Windows document to the site. People had the idea: Oh, no, maybe people don't know how to use it? Maybe such a function can't be successful at all?

Then, someone uploaded a photo of his friends, then someone uploaded a picture of a child, with a group of photos that were different, for example, 3 children together, some 4, and 2, they were taken at the party, and then there was no way to stop it.

Kelly:There are wedding photographs, taking pictures of the rite of passage, and you can see great things and bad things. In a word, the beauty and the bad exist at the same time.

Si Tian Ge:When the first day was launched, someone actually uploaded more than 700 photos and tagged them, which began to take off.

Rothschild:Within 3 months, we had sent more photos than any other website. Now you can ask yourself: why? The answer is the label. If someone emailed you, tell you:

Callaghan:The photo label is the best way to grow. All the other product decisions have changed. For the first time, we had a really fundamental change that changed the habit of using Facebook. At this time, the attitude of Facebook changed, the message flow began to breed, and finally, there was a great reason for the product to expand outside the campus.

Rothschild:In the autumn of 2005, the news flow project started and was launched in the autumn of 2006.

Moscow Witz:Message flow is a concept of viral marketing that enables users to have avatars.

Callaghan:Today, message flow is still the root of Facebook.

Parke:At first it was called

Jeming:It is a aggregator, collecting all stories, of course, there will be a set of logic, because we can not show all the contents to you. There are mainly two streams: one is what you are doing, and the other is what the other people are doing on the Internet. Two.

Callaghan:Message flow becomes your home page, it's not static, it's not boring, it's not useless, it's constantly updated.

Sonny Harvey:The idea is fascinating, because when you think of a newspaper, you think of a carefully edited content. It says what you want to say, what you want to print, choreography in the first night, and then send the newspaper to countless people. The Facebook function is slightly different. We made 10 million different newspapers, each with its own customized newspaper.

Callaghan:This is an immortal feat of product engineering. There is a great deal of data to deal with: all the changes involved, and how to disseminate data at the individual level.

Sonny Harvey:We have been developing intermittently, and it took us about a year and a half ago.

Callaghan:Then we need to solve intelligent problems, such as how to show users what they care most about. From an engineering point of view, these problems are rather tricky.

Sonny Harvey:We built the largest software distribution system at that time, which we did not even realize that it was quite advanced.

Callaghan:We use our own functions for a week and a week. It's really different.

Jeming:We had the idea at that time.

Callaghan:This is the first time we have invited people outside to help ourselves do the tests and see their reactions. The initial response is always very clear.

Kelly:For internal staff, message flow is quite meaningful, and we all like it.

Callaghan:Internally, people don't think things will go too smoothly.

Sonny Harvey:We were really excited to launch the product in the middle of the night, and we celebrated, and the next morning, we woke up and started to face resistance. I once wrote a blog post called:

Jeming:We also wrote a short letter with a button at the bottom.

Rothschild:Users are annoyed because the information they see seems to be invisible. In fact, that's true. In the message flow, all the contents are sent by the user on the Internet, but only the user can access the personal homepage.

Sonny Harvey:The user began to oppose it. They threatened to boycott products. They felt that they had been violated and felt that their privacy had been violated. A student is organized to ask for a petition. Someone queued up outside the office building to protest. We also asked a security guard.

Jeming:There were cameras outside, there were protesters, and they said:

Rothschild:There was also a violent incident when someone rushed into the office. Facebook has a group organized to oppose the news flow, and 1 million people join in 2 days.

Sonny Harvey:There was another group that said I was

Kelly:The user objected to us, dissatisfied with the customer service, they said:

Callaghan:Family and friends also emailed us, saying:

Jeming:We sat in the office and the protesters were outside. We were hesitant:

Sonny Harvey:Under normal circumstances, if 10% of the users oppose, we should abandon a product. But we see unusual signals.

Kelly:Even those who tell us that they are very bad will find that they often use this function.

Sonny Harvey:Yes, there are protests, and people are petitioning outside the office building, but they are using products in depth. They are really in use, and they are twice as frequently used than before.

Jeming:In those days, the mood of the people was greatly affected. Some people once waved their arms and said:

Sonny Harvey:At the time, Zuckerberg went to the east coast to attend the first media conference. The rest of the company stayed at the Paro Oddo office, handled the affairs, looked at the records, and looked at the degree of participation, trying to tell you that the function was good. Before we choose to close, we still need to work hard.

Jeming:In order to calm down anger, we add some privacy functions.

Sonny Harvey:We hope that all of us will give us 24 hours.

Jeming:We add privacy slider, like an audio mixer, you can turn on some functions or close. The design is pretty, looks gorgeous, but not very important.

Rothschild:I even wonder if anyone has used it.

Callaghan:Slowly, anger began to dissipate. Users found that the message flow was exactly what they needed. This function was very good, and it greatly enhanced the practicability of Facebook.

Jeming:Just like photo function, message flow is also a disruptive function, which improves the product to a new level.

Rothschild:Once the message flow is launched, the utilization rate is soaring. At the same time, we are open to people outside school.

Callaghan:After opening to the public, one thing is becoming more and more clear: Facebook will become a directory index for all people around the world.

Rothschild:The two factors are combined to help Facebook usher in a turning point and become a product that millions of people use. Before that, we were only a niche product for high school and university students.

Facebook rule


Sonny Harvey:At the time there was a mantra on Facebook, which was

Kelly:I remember when we had a meeting and everybody said,

Callaghan:Companies have always had parties. In 2015, at corporate gatherings, Zuckerberg always used


Kelly:I remember clearly that at a meeting, we rejected YAHOO's offer.

Pinks:In 2016, YAHOO issued a takeover offer to Facebook, offering a price of $1 billion 200 million. It was really amazing at that time, and it was unthinkable. Everyone sees Napster extinguishing, Friendster withering, MySpace dim. You don't have any revenue. Now there's a great company offering $1 billion 200 million. What's not satisfied? At that time, the founder refused to buy and was really respectable.

Moscow Witz:I'm pretty sure that if Yahoo buys us, the product will be hurt a lot. Sean.

Pinks:Yahoo shares fell, it did not raise the price, for Zuckerberg this is a blessing. Some of the shares in the offer are fixed, because the stock price has fallen, so the total price has dropped to about $800 million, and I personally think Zuckerberg is emotionally definitely not happy, so he has a reason to be kicked out. If Yahoo says:

Kelly:Literally, we rejected Yahoo's offer and stepped on it as a company. That's what we thought:


Ross:When he said this, it was ironic and could not be understood literally. It was interesting to say so. Because you want to become stronger and a little more like this: do people realize that their interaction is determined by a team - designed architecture, and that the team has some ideas, how the world works, and what is beneficial?


Ross:A few people have an impact on everyone. I think many people do not really think about it.

Steve I think there was an argument about that. Facebook does play a role in the echo chamber problem and political polarization, but we have always stressed that people really think about these problems, and the responsibility for the Internet is much smaller.

Pinks:The Internet moves along the direction it wants to go. We want to find out what the consumers really want, if people want only a huge echo room, or an illusory world, people will meet their wishes, they will be the winners, and those who do not offer them will be the losers.

Steve Facebook is the ruler. Besides it, I have not seen anyone like that.

Pinks:So we think that really shaping the Internet is not a group of college students, they are only pioneers.


Callaghan:Then we had a full-time general adviser, who said:

Parke:When you become a ruler, suddenly the word becomes anti competitive.

Johnson:It took 30 years for the Internet to accumulate 1 billion users, and Facebook took 10 years. The key is that Facebook is not a service, not a App. It is a basic platform, which is as large as the Internet itself.

Steve Jobs:I admire Zuckerberg very much. I don't know much about him, but I do admire it, because he didn't sell the company, but he wanted to build a company, which made me admire.

The author notes:

Because it is spoken, it will be very different to be written. For this reason, I corrected the narrator's slip of the tongue

In this article, there are a lot of interviews, specifically for interviews collected in this article. Some of the contents were unavailable. I tried, succeeded and failed, so I looked at the unpublished interviews and quoted them. Sometimes, I will quote some previously published content. For example, Zuckerberg's speech came from a speech. In 2005, Zuckerberg went to Harvard to give a speech to the students of CS50 (Introduction to Computer Science); and in February the same year, Zuckerberg accepted the Harvard University's The Harvard Crimson.

Dustin, December 2008

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