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After 15 years of popularity, NetEase should use the "lecture" to create a lower threshold news community.

via:博客园     time:2018/10/15 15:39:28     readed:236


And this kind of building

It can be said that Netease follow the news website to maximize the power of the commentary function, Netease follow the hot also witnessed the golden age from the news portal to the news client.

However, achievements follow the characteristics of national carnival, but also contains its weakness. The user's speech is attached to the news that is out of date, just like the news.

After NetEase was born 15 years later, NetEase News finally decided to upgrade and transform this core product, to further promote the news community, and to launch a new content aggregation product module.


NetEase news

Compared with the follower,

Instead of following posts that can only be attached to the news,

In the view of product manager Wang Tengfei, yes

pass through

At the same time, through all over the station

Not only that,


Hot topics are expected to become another source of public opinion outside NetEase news.

but (not)

And topic Square will also become NetEase's news content operation, agenda setting up a piece of.

NetEase is also starting from the user and content aspects of the cold start, NetEase called

Wang Teng-fei does not deny that from the point of view of product form,

He wasn't afraid of the contrast, because

This embedded platform texture, breaking news and ideas, long content and fragmentation of the product form of content, is Weibo and headlines have no soil to try. And expressed through the views inspired by the news,

Not only that,

The future,

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