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Defend Douban: Today, the Internet does not allow neutrals

via:博客园     time:2018/11/9 17:31:49     readed:193


The map from Alex Webb

Text / Hu Han Marvin

Source: bad radar (badradar)


The first rule of survival in the jungle society is to never be a middle school. When you are angry, when you ride the wall, you will be treated as a bird sooner or later.

What are the consequences of the middle school? Look at today's watercress.

In these two days, Bi Zhifei told the Douban and the media that the lawsuit had just opened, and Iqiyi gave the watercress again. The reason was a program because the program group had negative news about beating female fans during the production process. Douban posted criticism and led a group of netizens to score a point.

This is quite fucking. Some netizens can't stand a negative post, because their ass is not clean, and some people express their anger and feel it is deliberately black. After all, it’s not because you can’t control the Douban paradox and become angry.

And Douban is often fooled by all walks of life, bullying is actually Douban in addition to literature and art youth nothing.

The masses are unreliable. Literary youth are particularly unreliable.

Regarding Douban, many commercial media are particularly vulgar. One thing is that they like to use the watercress to make a pity, saying that Douban missed the commercial layout and the business logic is unreasonable.

According to today's business logic, Douban's ending is to rely on a giant, first get a film company to build a ticketing platform, and finally provide a full set of services to declare the hair brush score, the so-called open the industry chain.

Under the whole world, they have already rushed to engage in monopoly. If your family is not hard to eat, don’t tell you who.


Today's Internet does not allow neutrals.

The Internet has finally reached the era of super giants for decades. The history of human technological development proves that the final outcome of every productivity revolution is to create a large number of super giants with higher concentration and stronger monopoly power.

This is the environmental crisis that Douban is facing at this moment. The idea that Douban adheres to is the typical network utopia. In the community, the spiritual corner of the literary youth is self-sufficient, while the Douban score is to adhere to the neutral score only, without intervention or guidance.

The business logic of the Chinese Internet is to constantly break through the border. I want to do e-commerce, do the filming, and do the community to do the payment. All in all, it is to become a closed ecology. Closed ecology, there is space and valuation.

Before Iqiyi canceled the front-end broadcast volume display, there was actually a soft text interpret as “Don't Say Only Traffic Age”. This is where the farewell traffic age is, and it is clear that the power to brush traffic is collected. From then on, the flow of a piece of work is good or bad, the advertiser pays a high and low level, and all of it is made by iQiyi; “content hot” has the final say.

The level of soft language in Chinese Internet companies is the real world leader. In such an environment where all the texts are soft and all lists can be bought, Douban is a natural bird to be eliminated.


The platform that relies on users to eat has not yet learned how to face real users. The film and television dramas that rely on users to buy tickets actually like to sue users. It is really Chinese arrogance.

This is an era in which criticism is not allowed. Even Internet companies and film and television crews have swayed and rushed to the express train, and they are unscrupulously unable to with the people.

Everyone did not learn to respect the user's right of expression. In a business society that advocates power, public opinion should also be controlled. The cocoon is a part of the platform that controls everything.

Coincidentally, Douban has assumed too much responsibility for the subject because of its strong label image. The literary youths have a critical aesthetic, a strong love, a natural small opinion leader, and Douban has become part of the group opinion.

If the Douban score is gone, do you go to the Taobao ticket to give a bad review to the movie of Ali Films, is it useful? Going to Iqiyi to give a bad review to Iqiyi’s homemade drama, is there anyone to care about you?


Defending Douban is to make some small defenses for self-rights in the era of the decline of users' right to speak.

The Economist in September published an article discussing the rise in economic concentration. One group believes that rising economic concentration in the Internet era is a good thing, enough to create economies of scale and increase productivity.

But the giants here have not learned how to be a giant. When you grow into a big man in an atmosphere that does not respect individual rights, there is often a strange power worship. Smaller, it is not respecting the user's sales data, and the bigger one is to kill the non-family.

A star or company that can't even accept a neutral corner is not worth trusting.

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