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Lenovo to end the Motorola brand to push by Lenovo Moto

via:博客园     time:2016/1/8 11:30:16     readed:2925

联想终结摩托罗拉品牌改推联想终结摩托罗拉品牌改推 Moto by Lenovo

January 8th news, China Lenovo Group acquired Motorola Mobility Holdings Inc, one of the most important asset value is its reputation is very high

In the United States International Consumer Electronics Show (CES), the Motorola Mobility Holdings Inc (Lenovo Group's internal independent subsidiary) chief operating officer Osterloh Rick on the U.S. technology news site CNET:

According to reports, for the United States and even global consumers, Motorola is a classic brand. But in the future of Lenovo's mobile phone, will remove the word, Lenovo will present

But to make the old fans a little comfort, the traditional

2014, Lenovo group spent $2 billion 900 million acquisition of Motorola Mobility Holdings Inc from Google, Lenovo mainly aimed at the other side of the brand, mobile phone design capabilities and part of the patent assets. Last year, Lenovo Group on the smart phone business was a major restructuring, Motorola's mobile team took over the group's poor performance of the mobile phone business.

Lenovo also said it would be integrated in the brand, so as not to fight hand and hand. Which Moto mainly for high-end mobile phones worldwide, other low-end mobile phone is used in other brands (including Vibe).

The executives said that as a business unit and subsidiary of Lenovo group,

Motorola brilliant end

U.S. media pointed out,

For many of the old mobile phone users, they may remember their own purchase of the first mobile phone

However, in the market competition and technological change, the Motorola Mobility Holdings Inc gradually reduced. 2012, Google spent $about 12000000000 acquisition of the company, Google's main purpose is to obtain its rich library, so as to maintain the advantages in the mobile patent litigation and apple and other companies.

Under the hands of Motorola, Google's mobile phone business has not improved, after two years, Google chose to transfer to Lenovo group.

In announcing the acquisition transaction, Lenovo Group head Yang Yuanqing said:

According to media analysis, Lenovo hopes to be the corporate brand and

Although Motorola was once a symbol of corporate mobile communication industry, but now precarious. In the United States and the global market, apple and Samsung Electronics has been replaced by Motorola's top position in the past.


The end of Lenovo Group

Milanesi Kantar, an analyst at WorldPanel Carolina, a technology market research firm, said,

U.S. media pointed out that in the part of Android users, Motorola mobile phone is still popular, the future of these consumers will be more familiar

According to reports, with the integration of lenovo mobile phone business, the Moto brand has been active in some markets, Lenovo will also promote another

The executive Osterloh Rick also said that Lenovo is also planning to introduce the Vibe brand in the low-end to the U.S. market, but may have to go after 2017. He said Lenovo Group is necessary in every market to maintain the full coverage of high-end brands to low-end brands.

In the global smart phone industry, Samsung Electronics, HUAWEI and the two first-line manufacturers, have maintained a high end of the full coverage of the high school and

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