YouTube CEO Susan Wojcicki
Although there are Netflix, Amazon and other companies to catch up, but Google's YouTube, is still the world's largest online video service providers. Thursday, YouTube executives announced that more than 1.5 billion live users, while YouTube has begun mass broadcast and production of original video programs.
According to CNBC, YouTube CEO Susan Wojcicki attended the online video producer conference in California, according to the US news agency, according to the latest news, according to the latest statistics, YouTube's monthly active users more than 1.5 billion people. This means that YouTube has become the world's few users more than one billion people of the "star" and "network services."
Smart phone era, more and more users through the phone to watch the video. The executive said the current YouTube users watch the video on the mobile device every day for an hour.
YouTube business is the original video users, these videos are rich in content, but the production of low quality. Not long ago, YouTube has been boycotted by hundreds of well-known companies around the world as advertisers advertise content and network extremism videos. In view of this, YouTube began to enter the original video field, hoping to imitate Netflix, making quality programs to attract advertisers budget.
The executives disclosed that so far YouTube has broadcast 37 original video shows, which have received nearly 2.5 billion copies of the content. She also disclosed that YouTube is still making 12 episodes, but the specific content is still unknown. The sum of the two, YouTube the first batch of original video size has been as high as nearly 50.
Like Netflix, YouTube is in close contact with Hollywood and American TV media, wants to buy original film and television programs, or invite some well-known host to produce original programs.
While adding original, YouTube has also started to combat poor and extreme video content. Not long ago, YouTube and Google external commitments, will limit those "side of the ball" video, the content of the video will not be recommended inappropriate, prohibit users to comment, will not get video advertising opportunities.
Previously, YouTube also entered the emerging Internet live television market, launched a service called "YouTube TV", users pay more than 30 dollars per month, you can see more than 40 channels, which has attracted traditional cable TV and Satellite TV users.
YouTube announced Thursday that the Internet Live TV service will be in the next few weeks into the United States ten cities, including Washington, Houston, Atlanta, Phoenix, Detroit, Miami, Charlotte, Orlando and so on.
On the same day, YouTube also introduced the production of video video tools VR180.
According to CNBC, Susanne Daniels, YouTube's lead author of the original content, also confirmed that YouTube's next focus is on the launch of premium original video shows, and YouTube will launch the same professional program as television There are some big stars to join the program.
The executives also made it clear that YouTube would rely on these original programs and television stations for the quality of advertisers who were traditionally considered to belong only to television.
It should be noted that, in the original video program, YouTube's action has been lagging behind.
In the past few years, Netflix rely on the original video has been a great success to become the world's largest professional film and video video site, Netflix's successful experience to many Internet companies have brought inspiration, and now the original video has become a network company's standard business The
Facebook has announced that it will invest heavily in the purchase of program copyright or the production of original video programs. Even in the Internet service is very limited Apple, also announced the original video program, Apple will put the content on the Apple music client broadcast, thus encouraging consumers to register Apple music members.