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eBay launched with the RealReal platform similar to the luxury identification project

via:cnBeta.COM     time:2017/10/17 9:01:20     readed:1984


The company announced in January that it will launch eBay Authenticate, saying the service will be launched before the end of the year. EBay explained that because more customers are turning to online shopping to buy second-hand luxury goods, so the need for such services, but because of the potential fake problem, often hesitant. In addition, the handbag is a particularly popular category on eBay's website, where one is sold every 13 seconds in the United States.


The initiative to provide an accreditation program is also due to eBay's challenge by some e-commerce competitors who focus on second-hand fashion garments, handbags and accessories such as The RealReal, Tradesy, ThredUp and so on. These start-up companies are on their sales of goods identified to allow customers to be assured.

For sellers, eBay Authenticate is optional. The service will allow the seller to list a luxury handbag and purse worth more than $ 500 and then get 80% of the final price. eBay offers a commission higher than the RealReal, which uses a hierarchical structure in which the price is less than $ 1,500 and the merchandise has a commission of 55%, and only fine watches have more than 80% commission.

EBay's services will receive goods valued at more than $ 250 and above for a limited period of time ending 31 January 2018 and provide the seller with 90% of the final sale price. This allows potential sellers to try more products in order to see if they are increasing sales.


To use the service, the seller can visit the eBay Authenticate website, start listing their items, and then use the prepaid shipping label to send a handbag or purse, or choose FedEx to send the goods. eBay said FedEx will be free to pack and send the goods to the experts.

These products will be sent to eBay's industry experts "network" for identification. This "network" involves eBay's cooperation with professional certifiers, not internal employees. If the goods are genuine, the expert will then shoot, sell and deliver handbags or other items to the buyer. (If the goods are fake, the free return)

eBay Authenticate is available to market consumers from Monday. Businesses can access the service in the future. The service will also be expanded to other categories next year. eBay has said it will include jewelery and watches.

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