"Nikon is not defeated Nikon, but smart phones," Today, the phrase into a boon.
Just ushered in a hundred years soon, the Japanese camera maker giants have been hit hard. On October 30, Nikon suddenly announced that it would close down the production subsidiary Nikon Optical Instruments (China) Co., Ltd. (hereinafter referred to as "NIC"), an imaging business unit in Wuxi, China. Nikon said that due to the rise of smart phones, small digital camera market is rapidly shrinking. NIC operating rate has dropped significantly, continued operation has become very difficult.
Recently, the "China Business" reporter came to NIC factory survey found that the day announced the closure, the plant about 2,200 employees were dismissed, the current Nikon has signed a majority of employees with the resignation of the contract, and in accordance with " n + 5 "(n refers to years of service) to give economic compensation.
Shutting down already "signs"
Built in 2002, the NIC factory is the product of the heyday of Nikon cameras. At that time, in order to meet the rapidly increasing market demand, Nikon invested US $ 60 million in NIC factory under the investment demand of Wuxi local government department (Wuxi Hi-Tech Industrial Development Zone).
The reporter learned that, so far, Nikon in Nanjing, Changzhou, Hangzhou, Dongguan and other places there are five production bases, and several other factories in China is different, NIC factory mainly to undertake small digital cameras COOLPIX series and Nikon 1 series cameras and Lens, as well as some high-end digital camera components production.
Informed sources told reporters that NIC factory closed down, it will dismiss 2268 employees, while the land and plant processing according to the program, part of the production capacity will be transferred to the Thai factory. Nikon side told reporters that Wuxi factory is a wholly owned subsidiary of Nikon, follow-up liquidation work but also with all stakeholders consultations.
This reporter has learned that in March this year, NIC factory is still foreign recruitment, but after the second half of the year there will be no signs of recruitment, and in Wuxi some of the employee social groups one after another came NIC news to withdraw the plant, the production line has begun to gradually reduce .
One NIC employee who has been dismissed told reporters that she was not surprised about the plant shutdown: "There was a windfall before the news about the plant shutdown, but it was not certain. We were still working last Friday (October 27) , Today (October 31) was notified to sign the departure and compensation agreement, but the real payment of compensation to wait for next month. "According to her introduction," before the factory shut down, camera production quite a bit, and the lens a little better, but later also done less. & rdquo;
This reporter learned that, in addition to overtime pay, NIC basic monthly salary of new employees is generally 2,000 yuan. A NIC family leaving staff member's family told reporters that in the above factory for 11 years, the basic salary can get more than 4,000 yuan, according to NIC factory n + 5 compensation program, employees can get 16 months of basic salary. & ldquo; Also a lot of money. "The person added.
Li Xin's job is Wuxi New District, a human resources intermediary company, long-term NIC factory recruitment. One of the agency's surnamed Wang told reporters that "the NIC factory had more than 3,000 employees. A month before the NIC shut down (September 22), the NIC factory had already dissolved some of its outsourced employees. "On October 30, Nikon announced the closure of the NIC factory, the same day, Nikon started the compensation and dismissal of 2,268 employees.
Informed sources told reporters: "In September Nikon factory employees also work late, National Day back October 8, two shifts into a shift system, night shift canceled. "An employee at a NIC factory revealed:" There was nothing in the last couple of months of operations, and even our class leaders were laughing and talking with us everyday. & rdquo;
According to Nikon's announcement, as early as November 2016, Nikon released "structural reform plan" announced a global scale production system optimization measures, decided to stop the NIC's business activities. Since then, Nikon plans to start the implementation of the dissolution and liquidation procedures.
Reporter was informed that Nikon launched in Japan headquarters over the age of 40 and more than 5 years of voluntary retirement (Voluntary Retirement) application, a total of more than 1,100 employees to leave.
However, Nikon said despite the shutdown of the NIC plant, it will increase its investment in high value-added products at Imaging Group and its position as one of the world's most important markets will not change. Its Nikon Imaging Sales (China) Co., Ltd., a sales subsidiary of its imaging unit in Shanghai, and other production and sales subsidiaries also operate normally.
Are you forced to die?
A number of industry insiders said in an interview with reporters, Nikon NIC factory closure is not unexpected, it is a wise move.
According to previous newspaper "Centennial Nikon: Giant late twilight? "The report, by the impact of smart phones, digital camera market is no longer the scenery, in the third quarter of fiscal 2017, Nikon net loss of 831 million yen net profit. NIC Nikon shut down the factory, the main reason is also true.
2011 ~ 2012 is the heyday of digital cameras. Taiyuan, Shanxi Province, Nikon dealer Wang Bin introduced to reporters at that time "camera retail stores every day to sell about 10 Taiwan, together with wholesale, one day to sell hundreds of card machines. "At that time coincided with the 10th anniversary of the NIC factory construction, media reports, the factory had reached 5800 the total number of employees (as of the end of April 2010). At that time, NIC factory produced a total of 100000000 lenses, in 2012 the output value of 6000000000 yuan.
Then, from 2013 to 2014, the glorious era of SLR came, but it did not last long. In 2015, the rise of e-commerce and the real-time SLR era also dwindled. Nowadays, with the rise of the smart camera equipped with high-pixel, beauty, makeup and other more convenient camera technology, the first to be hit is the digital camera.
Wang Bin told reporters that now half a month before the store sold a card machine, "Almost all insurance companies, transportation, construction sites and other units to buy, not individuals. & rdquo;
According to Nikon's data, NIC factory produced 1.75 million cameras in 2016 with annual sales of about 1.2 billion yuan, and sales have dropped 68% from 2012 to 2016. Out of the market demand and operating pressure, Nikon cut down the assembly of low-end consumer cameras in China. Nikon sources told reporters that "at this time of our decision, the factory's operating rate is not enough, only 30%." & rdquo;
In fact, Nikon encountered the situation is the image of the market suffered a "winter" epitome. According to Japan's International Association of Camera and Photographic Equipment Industries (CIPA) for 2016 digital camera (excluding video cameras), the production and shipment data of the lens shows that the output and the output of the cameras and lenses have decreased successively in recent three years .
According to The Nikkei, the market for card-type digital cameras has shrunk to about 10% of its peak, and the image giants such as Canon and Sony are affected.
Today, the impact of smart phones and mobile software, the traditional consumer electronics equipment no longer competitive advantage, Nikon and other Japanese traditional image giants are forced to embark on the road to restructuring.
The trend of diversification or transformation of these enterprises in recent years is the development trend. Among them, Canon acquired the Swedish camera giant Axis 330 billion yen to enter the field of surveillance cameras.
Sony, one of the Japanese tech giants, has shifted its focus to games and entertainment after selling its PC business. According to Sony's fiscal second quarter results for FY 2017, Sony posted sales revenue of 2,062.5 billion yen, up 22.1% from the same period last year, mainly due to the growth of gaming and network services businesses.
In contrast, Nikon's transition path does not seem smooth.
Nikon has long been a leader in military optics. Nikon has done its best in the field of semiconductors, microscopy imaging, medical diagnostic imaging equipment and more. The imaging business has always been Nikon's largest revenue contribution revenue section. In the consumer area, Nikon has entered the field of panoramic VR and launched the panoramic camera KeyMission 360. Commercial areas and Fuji Photo Film, Olympus into the same medical industry into the field of regenerative medicine. However, these did not bring immediate relief to Nikon. According to the Nikon Annual Report for FY17, the imaging business contributed to over 50% of Nikon's revenue while the precision business contributed over 30% of its revenue. Unfortunately, Nikon's optical instruments and medical segment did poorly in FY17.
For the future direction, Nikon said to reporters: "For the camera business, we will be more in the future to study the dynamics of consumers, and other industries involved in the business needs, we will promptly insight into the market, in a timely manner to adjust their business strategy . (Original title: China Wuxi camera factory shut down 2268 employees Nikon "defeat")