Since 2014, Alibaba has been working with WeChat for several years
It seems that Taobao is preparing to grab a good prize on 5th. Taobao first announced an exclusive cooperation with CCTV's Spring Festival Gala on 2018.
Taobao's Spring Festival red envelopes will continue for 5 days (-2 February 11th, 15 days). The total value of 1 hundred million cash envelopes is distributed every day, and the total cash value of red envelopes is more than 6 hundred million on the day of the Spring Festival Gala. In other words, Taobao will be crazy during the Spring Festival.
As for the way of receiving, it is much simpler than in past years. It is reported that during the activity, Taobao can get 3 red packets to be opened when consumers open their cell phones, and share them with other users.
In addition to red envelopes, Taobao has also implanted the whole Spring Festival Gala. In the Spring Festival gala will set up 4 links with the audience to grab red packets. In addition, Taobao has prepared a spring festival evening show called the first real-time interactive program. It has the strongest star lineup and mysterious black science and technology in Spring Festival Gala. I don't know what kind of surprise it can bring.