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Spotify US users have been surpassed by Apple Apple Music

via:博客园     time:2018/7/6 23:31:30     readed:607


Tencent Technology News, July 6 According to foreign media reports, people familiar with the matter said that the current number of streaming music service provider Spotify in the United States has been surpassed by Apple Apple Music.

As one of the world's largest streaming music markets, this report details the number of users of streaming music services including Apple Music, Spotify, Tidal and Sirius XM.

According to the report, among the major streaming music services, Apple Music and Spotify have exceeded 20 million users in the United States. Although the report does not disclose specific figures, Apple Music currently has more users than Spotify, ranking first in the US market.

In February of this year, The Wall Street Journal reported that Apple Music's new users in the US have grown faster than Spotify. Apple Music currently has a 5% user growth rate in the US, while Spotify is only 2%. At the time, the report predicted that if this growth rate, Apple Music in the United States will surpass Spotify, the biggest competitor this summer.

The number of Apple Music users has increased rapidly, mainly due to the growing number of Apple devices in the hands of consumers. Coupled with Apple's HomePod smart speaker with built-in Apple Music service, it has further accelerated the growth of new users.

Apple Music has just broken its one-day streaming music playback record. Drake's fifth album, Scorpion, broke through 170 million in 24 hours on the line. Although Apple Music has 120 million fewer users worldwide than Spotify, Apple's user engagement is higher than Spotify.

In May of this year, Apple CEO Tim Cook said that Apple Music has 50 million users worldwide, including free users and paid subscribers, but this number is still certain compared to Spotify. gap. As of March 31 this year, Spotify has accumulated more than 75 million paying users and more than 170 million active users. Spotify has such a large number of users, mainly because it offers free services with ads.

Apple Music has been a major growth point for Apple's service revenue. In the second quarter of 2018, Apple Services' revenues reached $9.1 billion, a 31% year-on-year increase. In addition to Apple Music, other service-related revenues include the App Store, iTunes Store, iCloud paid storage services, and more.

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