It is said that AT&T needs HBO to do this because it will benefit its advertising business. Stankey pointed out that with more participation, the company can get more data and information about customers, and then they can profit from advertising and subscription models, "I think this is very important for the future world."
But it seems that HBO employees are not flustered by Stankey's words. Richard Plepler, who has been running HBO since 2013, has corrected Stankey's point of view. In response, Stankey responded: "You understand. It is not enough."
In addition, Stankey gave HBO employees an analogy after they had to work harder:
"You will work very hard, (you) next year - my wife hates to hear when I say this - I feel like I am having children. When you look back on it, you will like it, but when you are immersed in it I don’t feel great at the time. She said, 'What do you know?' I said, 'Dear, we love our children.'"
In the eyes of the media executive, HBO needs people to watch a few hours a day instead of a few hours a week, but he does not intend to give up quality while increasing the amount. However, it took several years for a family.DevelopmentofwebsiteThis is not an easy task, because its consistent style is short drama, long break, huge budget, etc., so AT&T's new development policy is likely to make the site lost in the process. The element of success.