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Tencent WeGame international version on the road: Is it possible to make domestic games to the sea?

via:博客园     time:2018/7/14 17:01:25     readed:524


Mobile games and end-games have always been a field of more effort for Tencent games, but what is unexpected is that 7 months have passed since 2018, and the WeGame platform has become the most stealing game for Tencent.

Last week, the agent Kapukong announced his masterpiece "Monster Hunter: World" this year. This week, he again released the heavyweight official announcement & mdash; — WeGame platform is about to launch an international version.

WeGame, launched in September 2017, was originally called Tencent Gaming Platform. There are currently about 220 games available for download on the WeGame platform, and dozens of games will be added in the future, including Monster Hunter: World and Fortress Night.

The news of the WeGame international edition was first published by the Hong Kong media. A Tencent spokesperson revealed to the South China Morning Post that the Hong Kong version of WeGame is currently under development and this version will be applicable to all overseas players. At the same time, Tencent also hopes to push more domestic games overseas.

According to most media speculation, Tencent launched the WeGame international version, hoping to introduce more games that cannot enter China to enrich the game library. On the other hand, it hopes to promote excellent domestic games overseas.

However, Tencent WeGame's launch time is more subtle, it is the perfect world when the official version of the domestic version of Steam, this situation is also very worthwhile.

In fact, Tencent’s plan to go abroad has been around for a long time. From the general trend of the whole industry, the growth of mobile games in China is slowing down. In 2017, the market size will increase by 30%, and by 2018, the growth is expected to be only half of the previous one.

Therefore, if we continue the previous operational ideas, China's mobile games are bound to take the old road of the end. As the leader of the mobile game industry, Tencent is unlikely to notice this, so it is not surprising that the plan to go overseas.

At present, the focus of Tencent's game is still in the domestic market, but since last year, Tencent has been preparing for the sea. Successful products that have been well received by the market in China have been promoted to overseas markets, while external excellent games are actively cultivating markets through overseas departments.

Tencent will also consider introducing to overseas games that match the needs of Chinese users. Under this kind of guidelines, the success of "Jesus Survival: Stimulating the Battlefield" and "Glory of the King" has been achieved overseas.

By this year, opening up the domestic and overseas markets has become the main policy for the development of Tencent games. The mobile versions of "PUBG" and "King of Glory" have been operated in both China and overseas markets, and have achieved good results.

In particular, after the "Glory of the King" entered the overseas market, there was no acclimatization, and the overseas e-sports team also gave this mobile MOBA game a very high evaluation.

Speaking back to the WeGame platform, in the previous game night, the original "Heluo Group" of the original block game platform was confirmed to be on the WeGame platform, which shocked many players who care about the game.

According to the author's speculation, the game has previously announced that it may continue to jump, and this time announced the addition of the WeGame platform, it is likely to be ready for simultaneous release overseas. In this case, it is not difficult to see that WeGame's help for domestic games is very straightforward.

The acquisition of equity in overseas game companies, the launch of domestic excellent games, and the construction of a global ecosystem of Tencent games are welcoming their harvest.

However, WeGame's overseas development is not bright, the number of game libraries, developer support and other services are constraining WeGame to compete with Steam and other third-party vendor clients. Perhaps because of this consideration, Tencent chose to take the lead in Hong Kong, and then further promoted to overseas markets.

Tencent has fully entered the harvest this year, as has the gaming business. A smooth transition or a further siege depends on Tencent's plan, but in most people's view, Xiaoma Ge will certainly not be satisfied with merely occupying the domestic market, so the second half of the Tencent game and even domestic games go out to sea, it is worth looking forward to.

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