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Cook responded to the "Failure Theory" of the iPhone XR in an interview with Mad Money

via:cnBeta.COM     time:2019/1/9 15:34:02     readed:539


Apple Online Store (China)


Talking about "IPhoneWhether the XR failed or not, Cook argued, "In fact, since the launch of the iPhone XR, it has been the most popular model of the iPhone."

When asked about specific sales performance, Cook was somewhat mild: "We just want to sell more iPhones."

According to Cook, opponents have been singing down Apple for years, and the company has noticed that. But Apple has a huge user base, with high customer motivation and service satisfaction.

As for the poor sales of the iPhone in the Chinese market, Cook claims that this is due to the slowdown of the Chinese economic environment. But this may be temporary, because he has recently heard "some encouraging words".

Cook said he would not be bothered by the "iPhone Upgrade Project" because the sales figures in 90 days were encouraging.Even in 2018, it was tested by the event that the iPhone would be able to resume its speed for only $29 to replace the battery.

Cook said he wanted to do his best to satisfy customers. Even if they eventually replace the old machine with another product, the surrounding ecosystem around their own services will flourish.

Apple plans to encourage more older users to upgrade to new machines at a lower cost through its old replacement program.

But Cook explains that the company "does not pursue making the cheapest products" but focuses on creating "the best products that enrich people's lives".

Although the iPhone X/XS/XS MAS is great, Apple has made an iPhone XR specifically, given that not everyone can afford to pay $1,000 for a flagship model.

Finally, Cook says, the most important thing is to satisfy customers.

[Compiled from:MacRumors]

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