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For 20 years, Baidu hasn't changed at all.

via:博客园     time:2019/1/23 19:01:46     readed:1314


Wen / Fang Hao

Source: Recruitment (ID: itakethat)

Baidu responded this morning, saying that Baijia content accounts for less than 10% of the total station. Ha-ha. The proportion is not the key ah comrades, even if only 1%, but put the 1% content in the front of the search results, it is enough for everyone to drink a few pots.

After reading that article last night, the greatest feeling was that someone finally said the question. Over the past six months, I have often seen similar complaints in the circle of friends. On the first page of Baidu search results, the basic feature of the hegemony screen is the 100-number links. When you go to the Bund for Western food, steamed buns are always served.

In fact, Baidu Encyclopedia, Baidu knows that Baidu's own products have always been the label of the search home page. Why do few people complain about these contents, while Baijia's content arouses public anger?

Because encyclopedias and post bars provide mostly objective information, but only facts, and do not involve opinion guidance. Many of the Baijia numbers are self-Media accounts, and self-Media is more about opinion guidance.

There is nothing wrong with opinion guidance, but it is not what search engines should do. Users originally wanted to search how much Wu Xiubo gave Xiaosan, and the results were either scolding Wu Xiubo slag or Xiaosan bad. Of course, opinions are also information. The problem is that Baijia's current information is not enough to replace the information of other media organizations, either in quantity or in quality.

Baidu has been the largest search engine in China since it was born 20 years ago. As I said before, the most fundamental reason for Google's withdrawal is the result of market competition. Users voted for Baidu with their feet.

Search engine is essentially a technical tool. The kitchen knife is a tool in the kitchen and a weapon in the hands of gangsters. The key is to see who masters it. Over the years, Baidu has been experiencing a variety of storms, but there is a fundamental question that has never been answered well: is it through the tools to achieve the ultimate casual profit, or through it to make money directly?

When Lu Qi was there, Baidu's market capitalization was close to $100 billion, almost halfway down in less than a year. Of course, there are macro factors in the capital market, but the fundamental reason is that the original intention is not corrected. Artificial intelligence can solve the problem of renewal of life, but it can not solve the problem of originality.

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