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Morgan Stanley analyst: price cuts boosted iPhone sales in early 2019

via:cnBeta.COM     time:2019/3/15 9:34:37     readed:206


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According to Morgan Stanley's research data, after the end of December 2018, the installed base of Apple devices increased from January to February 2019.

Huberty lists several major influencing factors, such asiPhoneXR's price reduction promotion. In addition, Apple provides more powerful for the old users.Trade-inPrograms, such as a discount of up to $250, to redeem iPhone XS Max.

Huberty said that since August 2018, Apple has experienced a long-term iPhone production and sales dilemma. However, by February 2019, the company had reversed for the first time, and some even exceeded conservative sales expectations.

Of course, this may be to catch up with the iPhone user's renewal cycle, indicating that demand is gradually stabilizing. As for Apple's share price, Huberty still maintains an “overweight” rating (currently $197).


However, there are also some different voices on the market. For example, Longbow Research pointed out that the supplier's sales in February were “very bad” and 37 out of 42 gave an embarrassing quarterly report.

The view of JPMorgan Chase is similar. In particular, the total revenue of suppliers in the first two months of 2019 decreased by 1% year-on-year, in stark contrast to the 7% growth rate in the fourth quarter of 2018. In contrast, the performance of the 2018 and 2017 two years was 13% and 4% respectively.

[Compiled from:Apple Insider]

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