Jeff Fochtman, Vice President, Marketing, Seagate
After the launch, Seagate Technology Consumer Solutions and Vice President of Global Marketing analyzed trends in the data arena. According to the joint forecast of Seagate and IDC, China will have the world's largest data circle in 2025, with a data volume of 10-20ZB, while the world's data volume will reach 175ZB. Officials say Seagate and its brand, LaCie, will provide solutions for the growing demand for data storage.
"Jin" series has a weave design
In terms of new products, Seagate has brought individual mobile phone products with “King” and “Ming” two personalized designs for individual users. The “Jin” series of mobile hard disk panels use textile technology and are available in black and white. The "Ming" series of mobile hard drives are made of metal wire drawing and are available in seven colors. In terms of service, the "Jin" series of mobile hard drives enjoys a data recovery service within one year of purchase, and the "Ming" series comes with a two-month Adobe photography plan trial.
LaCie 2Big RAID Desktop External Hard Drive
For professional users, Seagate's high-end brand LaCie has launched three storage solutions. The “Prism” series of mechanical and solid-state mobile hard drives have a diamond-cut design in the aluminum housing. The mechanical hard drive provides up to 5TB capacity, and the solid state product provides up to 2TB capacity. The rate is up to 540MB/s. Both the LaCie Rugged RAID Shuttle and the LaCie 2Big RAID feature multi-drive RAID combination technology that can be switched between different RAID modes with high redundancy and high performance.
In order to let users better use the mobile hard disk, Seagate provides the Seagate Toolkit and LaCie intelligent backup software for individual users, which can cooperate with PC and mobile devices to realize regular backup of files and accidental deletion of files.
For sale, Seagate's "King" series of mobile hard drives are available in 1TB/2TB versions, starting at 499 yuan; "Ming" series is available in 1/2/4/5TB version, starting at 379 yuan; LaCie "Prisma" series Available in 1/2/4/5TB version, starting at 599 yuan, several series of products are already on the market. The launch of two series of products for the professional market is postponed until June this year.
Five new products with different positioning
In the absence of an absolute breakthrough in technology, products oriented to market segments, personalized appearances, etc. will also become the driving force for consumers to purchase products. To give individual users the value of the face, to the performance of professional users, from the press conference, Seagate and LaCie launched this new product to achieve all-round, performance value of both hands.