In fact, the slowdown of the upgrade cycle is also related to the pricing strategy of smart machine manufacturers. In recent years, the price of flagship equipment has been hitting record highs, but the consequences are obvious.
For example, Apple lowered its position earlier this year.iPhoneSales expectations in response to lower than expected intelligenceMobile phoneHardware revenue. Fortunately, the company has transformed its software and subscription services over the past few years to ensure continued revenue growth.
As a double-edged sword – while reducing hardware sales, it continues to increase the average iPhone price, even breaking through four digits ($1,000) – which in turn leads to further reductions in consumer spending.
Of course, the lack of sales growth is not just a problem faced by the Apple family. According to Verizon and AT&T data forecasts, the entire industry is facing the same test.
At the same time, the mobile world is facing another major change – 5G is coming soon! For operators, because they need the latest hardware, they can get the most complete experience, which may stimulate users to re-ignite the desire to upgrade.
In addition, new device types – such as folding screen smartphones – can also be more attractive to customers.