Samsung said that The Sero can be rotated to the traditional horizontal mode when necessary, but mainly for young people to watch short videos and other content. In addition to the unique shape, thisTVIt offers a 4.1 channel output with a 60W speaker and a screen size of 43 inches. The retail price of The Sero in Korea is 18.9 million won (approximately 115,300 RMB), and Samsung does not currently offer information on other international markets.

This 43-inch high-end TV is designed for those who are used to intelligenceMobile phoneDesigned for consumer groups with other mobile device vertical viewing experiences. Han Jong-hee, head of Samsung's visual display business, said at a launching ceremony: "We will change the viewing style through new form factors and user experience to meet the diverse needs of consumers. Considering the high proportion and consumption of smartphone users. Investing in the willingness to innovate technology products, we decided to introduce this product in the Korean market first, and we will follow the early market reaction and launch it in other markets."

In addition to the vertical TV, Samsung also launched the highly artistic The Serif, which can be used as a decorative painting at home, and may even be mistaken for the framework of art. It uses ultra-high-definition QLED display, a total of 43-inch, 49-inch and 55-inch models, priced at 15.9 million won (about 97,000 yuan), 18.9 million won (about 115,300 yuan) and 21.9 million won (about 136,600 yuan).

In addition, Samsung also launched The Frame in 2019, which also uses QLED display, which is available in 43-inch, 49-inch, 55-inch and 65-inch models. It is currently available in the US market at retail prices of $1,199 and 1,499 respectively. US dollars, $1,799 and $2,499.

The above picture is fromSamsung official website