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First line | After LeTV's divestiture, Letv TV upgraded its brand to “Le Rong”

via:博客园     time:2019/5/7 17:09:54     readed:1307


Tencent News "First Line" Li Siyi Li Ruchao

On May 7th, Le Rongzhi was officially promoted to the “Let's Summer” brand-based conference, and the music promotion brand of Letv TV was officially upgraded to “Le Rong”. At the same time, Le Rongzhixin also released the fifth generation super TV of Lerong.

Mr. Guo Qiao, general manager of Lerong New TV Business Unit, said, “Le Rong” is positioned as a leader in Internet intelligence technology. The philosophy is to use the ultimate technology to care for family life and to achieve a better family life.

In April 2018, the Letv TV parent company changed its name to “Lee Rongzhi New” and introduced strategic shareholders and partners such as Jingdong and Tencent.

On December 19, 2018, LeTV.com announced that Lerong has made a new appearance and is only a subsidiary of LeTV. LeTV.com held 36.40% of Lerong’s new shares and became the second largest shareholder of LeTV. Tianjin Jiarui, which is controlled by Sunac China, holds a 46.05% stake in Lerong Zhixin, ranking first largest shareholder.

Guo Qiao said that in the past year, Le Rongzhi has made remarkable achievements on the basis of the previous ones. Letv released a new product in 2018, and the zero-distance Zero65 won the German IFA Design Innovation Gold Award before it went public, half a year earlier than the friend.

At the same time, Super Movies was upgraded to Huaying Time. The original Super Film and Television members can upgrade to watch nearly 10,000 movies, more than 100,000 episodes of TV series, nearly a thousand variety shows, and 100-200 new movies each year.

Le Rongzhixin also reconstructed the TV after-sales service system, including 20,000 service outlets and 24-hour urban service, and the user survey satisfaction rate reached 98.2%.

What can TV do for a better family life? “The good life of the family is happiness + health + harmony. & quoquo; Guo Qiao said that people's entertainment appeals and usage scenarios have changed.

Also attending the conference included: Vice President of Sunac Cultural Group, Chairman and CEO of Le Rongxin, Liu Shuqing, Assistant President of Sunac Cultural Group and Li Yuhao, General Manager of Investment.

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