Lei Jun said thatMilletImmediately after the IPO, the second phase of Xiaomi Entrepreneurship was launched. A series of major upgrades and adjustments were made in the company's core strategy, organizational management structure, technology research and development system, product brand system, etc., which laid the foundation for Xiaomi's next 5 to 10 years of development. basis.
In the first quarter of 2019, Xiaomi IntelligentMobile phoneThe revenue was 27 billion yuan, an increase of 16.2% year-on-year, and the global sales volume reached 27.9 million. During the reporting period, the average selling price (ASP) of Xiaomi's smartphones in mainland China and overseas markets increased by 30% and 12% respectively.
In addition, in terms of IoT, as of March 31, 2019, the number of connected IoT devices (excluding smartphones and notebook computers) on the Xiaomi IoT platform reached 171 million, an increase of 13.7% from the previous month and an increase of 70.0% from the same period last year. In March 2019, the monthly active users exceeded 45.5 million, a surge of 247.2% year-on-year. As of March 31, 2019, Xiaomi AI speakers shipped more than 10 million units.
During the reporting period, Xiaomi IoT and consumer goods accounted for RMB 12 billion, a year-on-year increase of 56.5%. Among them, intelligenceTVThe business continued to lead, with the second consecutive quarter of shipments ranking first in China. As of March 31, 2019, the global cumulative shipments were 2.6 million units, up 99.8% year-on-year.
In addition to hardware, Xiaomi's Internet segment revenue in the first quarter of 2019 reached RMB 4.3 billion, a year-on-year increase of 31.8%. Among them, advertising business revenue reached RMB 2.3 billion, a year-on-year increase of 21.8%. Game revenue reached RMB 820 million, a year-on-year increase of 6.8%.
From a regional perspective, international revenues in the first quarter of 2019 were RMB 16.8 billion, a year-on-year increase of 34.7%. As of March 31, 2019, there were 480 overseas Xiaomi home authorized stores, an increase of 93.5% year-on-year, of which 79 were in India. Xiaomi said that in the future, it will continue to build and expand new retail networks in overseas markets.