After the impediment of Ali's integrated vehicle union scheme, it is launching an open platform. Tencent, which is based on lightweight strategy, is gradually gathering dispersed resources and emphasizing the power of ecological aggregation.
Titanium Media Editor: Li Qin
When Ali joined SAIC in launching its Internet car and connecting Ali's half-wall Internet Ecosystem to the car, it should be thought that its old rival Tencent also has a considerable amount of Internet service ecosystem.
On May 22, Ali launched its first Internet car nearly three years later, Tencent's Eco-Vehicle Networking Scheme, which integrates Vehicle Wechat, was officially launched.
Tencent's official description of the Eco-Vehicle Networking Scheme launched by the Federation of Vehicles is as follows:
Mobile terminal interaction mode supports the loading capacity of hundreds of independent APPs per mobile phone, but in automobiles, the difficulty of interaction increases exponentially under security restrictions, users need services, but it is difficult to find services.
App was abandoned decisively in Ali and Tencent's car Federation scheme, replaced by opening up the account system, triggering and actively pushing services through scenarios.
Behind this, regardless of the coverage capacity of the account system and the service granularity that can be pushed, it directly tests the ecological layout of Ali and Tencent.
Of course, unlike Ali, Tencent also has Wechat products with 1.1 billion users. Although Tencent's pace in the field of vehicle networking is slower than that of its old rivals, Wechat may become a powerful tool for Tencent to open up the car travel market.
On May 22, at the Tencent Intelligence Travel Forum, Vehicle-borne Wechat was wrapped in Tencent's Eco-Vehicle Network and released together. It will land on the bus this year. The PPT used to introduce Vehicle Wechat has only one page, and many of the present media have missed it before they can take photos.
It's hard to imagine that a small functional change can be put on the page of technology media products, will be so low-key to the automotive industry release.
Introduction of Vehicle Wechat Function
Wechat has landed on other terminals such as Apple Watch, but it is the first time that it has entered a vehicle with high-speed movement, huge differences in interaction modes, uneven hardware standards, high security and regulatory sensitivity.
Even so, it means that in May 2018, Ma Huateng disclosed that the Wechat boarding plan began to officially land.
Tencent's official description of the Vehicle Wechat Service is as follows:
Vehicle-mounted Wechat is customized for driving scenes. It provides the functions of sending and receiving messages and voice calls based on full voice interaction. Users can complete the sending and receiving of messages only by mouth and without hands.
Combining with on-board hardware, the command can be sent by one key through the steering wheel button, and the micro-message can be aroused.
Vehicle-borne Wechat service can sense Bluetooth with mobile phone, log in automatically and disconnect automatically when getting off.
At the same time, it supports receiving location on Wechat and launching navigation quickly.
In addition to communication and social sharing based on full voice interaction, Vehicle Wechat does not include many other functions of Wechat. The product logic is simple and clear, and it maintains the restraint of Wechat.
Zhong Xiangping said that Vehicle-borne Wechat was jointly developed by the Wechat and United Vehicle Departments, respectively. The development of the basic SDK of Vehicle Wechat is in the charge of the Wechat team. The Vehicle Federation team will face partners and be responsible for customization, application of vehicle gauges and overall standard research and development.
In the whole development process, Tencent has considered three propositions for a long time.
Unlike mobile phones and personal proprietary correspondences, automobiles are an open-use tool. In order to ensure that users'interactive privacy information is not leaked on automobiles, the Wechat team has designed Vehicle Wechat specifically.
In addition to Guangzhou Automobile and Chang'an, which joined Tencent's Eco-Vehicle Networking Program on the day of its launch, Ford, which has already cooperated with Baidu and Ali, also showed great interest in the ideal of new car-makers. New car Star project Weilai automobile related responsible person also told Titanium media, with the Wechat team and Tencent coach team have close communication, very concerned about the progress of Wechat boarding.
Obviously, the mission of Vehicle Wechat is not only to provide communication and social sharing on the vehicle. According to Tencent's quarterly earnings data, the number of active users in Wechat has exceeded 1.1 billion per month. Its full penetration into the mobile terminal will enable Tencent to access data from mobile phones to automobiles, and even services within automobiles, and become the official description of the super ID. And this account system will be tied to the ID of the car company.
In Ali and SAIC's Zebra Intelligent Traffic System based on AliOS, we also constructed the Vehicle Union Account System with Taobao Account.
According to reports, the small scene also continues Tencent's lightweight style, no need to download and install, through voice trigger, directly loaded from the cloud.
Small Scene in Tencent Chelian Ecology
Account system, small procedures, closed-loop payment, Wechat mobile end of the ecological approach will be deduced again in the car scene.
In April 2018, Ma Huateng said in a public speech that Tencent hopes to become a digital assistant in all walks of life, rather than replace them.
For automobile companies, compared with Ali and Baidu's system-level products, Tencent's solution pressure is undoubtedly the smallest. But for Tencent, it's a little awkward.
The output of individual capabilities makes Tencent's layout in the field of car Federation seem to be passive, and the adjusted eco-car networking approach seems to enhance its appeal in the industry.
The most obvious example is that the new car maker ideal announced the use of Xiao Ai voice assistant when the product was released in 2018. Now, in the latest poster, the company has moved voice into Tencent's cloud micro platform, using the latter's complete capability from cloud to end, and at the same time, has access to Tencent's Eco-Vehicle Link program.
Tencent's Eco-Vehicle Network includes not only access to its own content service ecosystem, but also access to external service ecosystem through small scenes, such as parking, refueling, car washing, charging and other travel-related offline services.
In September 2018, Tencent established the Cloud and Smart Industries Group (CSIG), which integrates the core product lines of Tencent Cloud, Intelligent Retail, Safety Products, Tencent Map and Youtu to help the medical, education, transportation, manufacturing and energy industries move towards intelligentization and digitization. Transformation.
According to Zhong Xiangping, Tencent has established a relatively large platform system, including data platform, technical platform and so on. At present, the whole Chelian Ecology will be built on it.
Tencent's Vehicle Federation Scheme Architecture
An industry person who contacted the top level of Tencent UnionPay also told Titanium Media.
The industry personage contacted with the senior level of Tencent Auto Federation told Titanium Media that one of the key capabilities of Tencent Eco-Vehicle Networking is the scene engine, which is similar to the browser's core and can access multiple operating systems to launch various services by triggering instructions:
On July 6, 2016, SAIC and Ali jointly launched the Internet car, a new product form that helped SAIC to salvage the gloomy situation of its own passenger car brand for many years. However, after more than three years, AliOS's expansion in the automotive field is not very fast, except for SAIC system, only Dongfeng Citroen, Guanzhi, Ford access to AliOS.
In response to the demand for system-based customization schemes, Tencent is exporting joint-venture schemes with external investment to support Tier 1. For example, in April 2018, Tencent and Chang'an set up a joint venture company Wutong Automobile Federation, and at the beginning of this year, Tencent led a $120 million financing of Mushroom Automobile Federation.
Of course, the lightweight strategy of positioning with digital assistants also brings about the problem of resource decentralization, because Tencent still retains the output interface of individual services while providing solutions to automobile enterprises with eco-vehicle networking.
Titanium media have learned that Tencent is also adjusting its interface strategy for its single vehicle union service, including changing the open interface of QQ music from an API that was easier to access to, to an SDK that tested the development capabilities of car companies.
Ecology and separatism go hand in hand. After the impetus of Ali's integrated vehicle Federation scheme has been hindered, it is launching an open platform in the hope of providing more space and flexibility for the participation of car companies. Tencent, based on lightweight strategy, gradually gathers dispersed resources and emphasizes the power of ecological convergence after re-understanding of the automotive industry. The two giants are really launching a new round of competition in the field of vehicle networking. (Titanium Media, Author/Li Qin)