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Goldman Sachs executives: Partnership with Apple Card is not only about benefits, but also about user loyalty (figure)

via:cnBeta.COM     time:2019/6/11 12:06:56     readed:1982


Apple Card, launched in March this year, is a credit card created specifically for the digital virtual world. adoptIPhoneThe NFC features and special tools on it help users track and manage their daily expenses. Goldman Sachs does not offer the most competitive interest rate, but Apple Wallet's capabilities encourage customers to repay their balances before they incur debt.

The product, called Apple Card, is a physical electronic credit card, which is a beautiful metal card, while the latter is an electronic credit card in the Apple Pay mobile payment service. Suitable for different scenarios, such as the first machine that does not support Apple Pay.

Apple's goal is to shake up the credit card industry by offering 1% to 3% cash repayment without charging any fees (in fact, credit cards in other U.S. banks have similar activities). In addition, the iOS system's "wallet" makes some optimization experience for Apple Card, such as clearly indicating where consumers spend how much money, and using color codes to display summaries of expenditures, to help yoghurt understand their accounts.

As a true Apple product, Apple Card also has a series of functions limited to the platform, designed to ensure user privacy and security. For example, Goldman Sachs does not allow customer data to be used for external or internal advertising purposes, except for some of the information required for internal reporting.

Goldman Sachs took on the business because it did not enter the consumer credit card industry, its first credit card for the toC business-the so-called barefoot not afraid to wear shoes, it does not have to worry that it may encroach on its own business. Because there was no one before. In fact, this is a lot like when the iPhone generation was launched, it was the AT that talked to Apple about the partnership.

Goldman Sachs also wants to use Apple's influence and platform to build its overall strategy of attracting ordinary consumers. Of course, some people worry that Goldman Sachs, which has little experience in the consumer credit card field, may "make this card more risky for Apple".

In his speech, Ismail argued that the functions offered by Apple Card were in the best interests of both the company and its customers. "When I'm making overall decisions for Marcus, those customer-friendly ideas tend to mean lower profits, but doing so can ultimately help us gain user loyalty," he said.

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