The main icon representing the entire Firefox family of products
Today, MozillaOfficially announcedIntroducing a new series of logos for Firefox apps and services, including for the first time the main icon for the entire product line.
Mozilla sees the process of creating a new logo for Firefox as an evolution of the Firefox brand, and the team hopes to convey the idea that Firefox, which has always been called a browser, is gradually expanding to cover a range of products and services, but it still Users will be placed in the first place, focusing on user privacy and data protection. Creating a new brand logo means this is the beginning of the new Firefox series.
Firefox's new brand design includes not only new logos, but also new color schemes, new shapes and new modern fonts. The team emphasized that the design philosophy is focused on Firefox's accessibility, including “accessible colors and type standards that make the brand open to everyone”.
We all know that in addition to browsers, Firefox also offers products such as encrypted file sharing services and password managers (Firefox Send, Firefox Monitor, Firefox Lockwise and Firefox browsers), and with the launch of the new Firefox brand, Mozilla hopes to be able to Easily create new logos for new products.
The Firefox browser is a product of Firefox and still retains the "Fox" logo.
The rebranding process began 18 months ago, and as early as July 2018, Mozilla announced plans to reshape the Firefox brand. At the time, the Mozilla product and brand designer team offered two options:
At the top is the Firefox branding icon, which Mozilla hopes will be thought of when the user hears the word "Firefox".
The following icons are in order: generic browser icons (including Developer Edition and Nightly colors), icons from other browsers (Firefox Focus and Firefox Reality), and new applications and services (in the last two lines) Five icons).
In the end, Mozilla chose the second option.
Mozilla said that brand reshaping is built on these four pillars:Radical, kind, open, and faithful.
Of course, the overall transformation of visual design requires community involvement from the start. Mozilla realizes that the new brand is not yet complete, and the team will listen to feedback on how to improve the Firefox brand and further expand brand guidance in the coming months. The policy is to improve the new brand.