First-quarter European shipment data of the world's top five smartphone manufacturers
Tencent Technology News, June 14 news, market research organization IDC released the latest report shows that in the first quarter of this year, European smartphone shipments totaled 53.5 million, down 2.74% year-on-year, of which 13.5 million Huawei, year-on-year growth 66.13%, 2.9 million millet, an increase of 33.26%.
IDC said in the latest "Quarterly Mobile Phone Tracker" report that the total shipments of smartphones in Europe, the Middle East and Africa reached 83.7 million units, down 3.3% from the same period last year. This further confirms the recent slowdown in the market.
IDC said that the total value of smartphones in these markets declined even more, with retail sales before sales tax of $26.78 billion, about 10% lower than the first quarter of 2018. Feature phone sales reached 45.9 million units, of which more than two-thirds were sold to Africa.
Smartphone sales in the Middle East fell the most, down 18.8% from the previous year, and the value fell by nearly a third, as the recent rise in oil prices failed to translate into more consumer confidence and spending. The African market grew fastest, reaching 6%, and the European market did not change much.
The average selling price of mobile phones across Western Europe is declining, and the Middle East has also fallen sharply. Only the average selling price in Central and Eastern Europe remains unchanged, although the average price of mobile phones in these regions is only slightly higher than half of the average price in Western Europe.
IDC EMEA Research Manager Marta · Marta Pinto said: “In terms of brand, Huawei continues to make gradual progress, as does Xiaomi, and Apple has experienced a difficult period, and its market share in Europe has fallen. The lowest level in five years, the market share in the first quarter was 23%. ”
The top three Chinese brands, including TranssionStable in Africa, accounted for 36.8% of the market, compared with 32.8% a year ago, confirming the trend of consolidation. Since the fourth quarter of 2018, Samsung has shown a rebound trend and its market share has increased by nearly 4 percentage points.
Pinto said: "In the past few quarters, the market has been changing in a relatively predictable way. As consumers hold equipment for longer and shipments slow down, Apple's latest equipment is being challenged, and Chinese manufacturers' shipments are making great strides every quarter. ”
IDC EMEA project director Simon · Baker said: “In recent quarters, Europe has been the focus of global supplier concentration, and some smaller suppliers are under great pressure. Looking ahead, it is impossible to see clear trends as before, and uncertainty has become a new keyword in the industry. ”
In April of this year, Europe launched its first 5G network in Switzerland, and then the British EE and the pan-European Vodafone Group also launched 5G networks. Pinto said: "Although at the press conference, the UK may be a new country for 5G networks, but it will take a long time for 5G equipment to become an important part of the European smartphone market. ”
IDC expects 5G's popularity in Europe to be slower than 4G. While 5G high-end devices will be available throughout the region by the end of the year, the widespread use of 4G services will enable mobile operators to try to convince consumers that they need to upgrade as early as possible. (Tencent Technology Review / Jinlu)