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China's high-end mobile phone market: Huawei topped Apple for the first time

via:博客园     time:2019/6/20 19:06:58     readed:149


Tencent Technologies News, in the past year or two, the global smartphone market has fallen into a state of saturation and contraction. So, what changes have taken place in the relatively high-end mobile phone sector? According to the latest news from foreign media, Counterpoint, a technology market research company, reported that the global high-end smartphone market shrank by 8% in the first three months of 2019. (The company defines high-end smartphones as products that cost more than $400)

According to foreign media reports, shipments of Apple's high-end mobile phones fell by 20% in the first quarter compared with the same period last year. Part of the reason is that Apple fans have held the iPhone for a longer time. In the past, they used it for two years, but now it has increased to three years. Another factor is the relatively low sales of Apple phones in China.

The report shows that although North America is still the largest market for high-end mobile phones (with a 30% share), China is next in line (with a 26% share). However, China's high-end smartphone market also experienced a downturn in the first quarter, which also led to the weak performance of the global high-end mobile phone market.

According to the report, Apple is still the leading manufacturer of high-end mobile phones in the world, accounting for 47% of the global share in the first quarter, followed by Samsung Electronics, an old rival, with 25% share, and Huawei, China, with 16% share.

It is reported that in China's high-end mobile phone market, Huawei has surpassed Apple. In addition, high-end mobile phones account for 18% of Huawei's shipments and are the most profitable product areas.

Analysts at Counterpoint say that Samsung Electronics's Galaxy S10 is considered a more cost-effective high-end phone than Apple's iPhone product, which also consolidates Samsung's position in high-end phones.

It is difficult for newcomers to enter the high-end smartphone market because it relies on a strong brand. China's one-plus brand has successfully achieved this goal, not only in the top five of the world's high-end mobile phone market, but also in North America. Since its launch in India, one plus six T phones have remained India's best-selling high-end mobile phones (including the first quarter of 2019).

Analysts believe that the upcoming 5G mobile phone will contribute to the growth of the high-end mobile phone market. Before 5G chips begin to enter mid-end mobile phones, it is expected that all 5G mobile phones will become high-end phones in 2019 and 2020.

In the report, Google ranked fifth in the world's high-end mobile phone market with Pixel phones, gaining a 2% share, at the same level as Canadian and Canadian companies.

In addition to these five companies, other brands have gained an 8% share of the high-end mobile phone market. Obviously, the high-end mobile phone market has been highly centralized, and the share of large brand control is increasing.

The market report pointed out that the high-end market is still the most difficult area for Smartphone manufacturers to penetrate, because it requires a strong brand power to set such a high sales price for mobile phones. At present, Apple, Samsung and Huawei, the three largest companies, account for 88% of the high-end mobile phone market.

According to the report, Huawei, Apple, Millet, vivo and OPPO rank the top five in the high-end smartphone market in China.

Sales of Samsung Electronics in China's smartphone market have fallen sharply in recent years, to about 2%, and Samsung Electronics is shrinking its smartphone capacity in China.

According to the report, North America remains the largest market for high-end mobile devices in the region, followed by China and Western Europe. Chinese enterprises are entering the European market in a large scale, and the competition in the high-end mobile phone market is intensifying. In the context of the overall market decline, Canada, Russia, Mexico and Thailand are still growing markets for some high-end mobile phone sales. (Tencent Technology Revision/Chengxi)

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