In the past few years, Apple has expanded its own chip business research and development, and even began to develop baseband processor chips for smartphones. Apple is also recruiting talents for its own chip business. According to the latest news from foreign media,
Apple has hired a top chip engineer from ARM Holdings, a leading British chip design company. The iPhone maker wants to extend its chip development to more powerful devices, including laptops and new products such as Bluetooth headsets.
According to foreign media reports, Apple recruited the ARM company named Mike · Mike Filippo, according to Fei Libo's personal information on white-collar social network LinkedIn, Apple hired him as a chip designer in May this year.
During the ARM period, Fei Libo was the chief engineer of chip design. ARM's chip design solutions are available to external chip designers and manufacturers to bring their own branded mobile processors for smartphones, tablets and more.
It is reported that ARM, which is affiliated with Japan Softbank Group, currently provides technical licenses for chip development work of Apple, Samsung Electronics, Qualcomm and Huawei Technologies Co., Ltd.
Prior to joining ARM, Fei Libo was a key chip designer for personal computer processor manufacturers AMD and Intel.
At present, ARM confirmed the news of Fei Libo's departure, but Apple has not yet commented.
A spokesperson for the ARM company in the UK said: “Mike is a long-time important member of the ARM community. We thank him for all his efforts and wish him all the best in his next effort. ”
According to foreign media reports, for Apple, this technical talent may help fill the vacancies left after Gerard Williams III's departure earlier this year. Williams is the lead designer for Apple's iPhone and iPad chips.
According to reports, Apple's series of chips use ARM technology to power their mobile devices. However, Apple's laptops have purchased Intel's processors, which has been around for 20 years.
Apple launched a plan a few years ago to replace Intel chips in notebooks with ASIC-based processors in 2020. Ferribo's experience with more advanced chips such as servers will help achieve this goal.
According to foreign media reports, the company also plans to expand its internal chip manufacturing business to a new device category, such as a helmet product that can be combined with augmented reality and virtual reality.
In the past, Apple's A-series application processors for smartphones and tablets have been a huge success, and the powerful processor has become a selling point for Apple's consumer electronics. Later, Apple invested more research and development funds, expanded its own chip business, and began to design more chips, such as some chips used in wireless headphones.
Previously, Apple developed a more ambitious plan to develop a baseband processor (modem) for smartphones, completely ridding Qualcomm's reliance on the two major processors (application processors and baseband processors) in the smartphone. Self-sufficient.
Previously, after Apple and Qualcomm reached a settlement, Intel, which has long provided Apple with a baseband processor, announced its withdrawal from the market. It is reported that Apple once negotiated the acquisition of Intel's baseband processor business, but did not succeed. Recently, Intel Corporation has begun to transfer intellectual property rights such as technology patents related to baseband processors.
According to reports, for Apple, the expansion of its own chip research and development, not only can significantly reduce the cost of parts procurement, but also can grasp the pace of development, so that each year the newly upgraded consumer electronics equipment is equipped with the latest technology chips and processors. (Tencent Technology Review / Cheng Hao)