Tencent video show interactive video creation process
Sina Technology News, on the afternoon of July 11, Tencent Video officially released the interactive video technology standard, and said that it will launch an open platform for one-stop interactive video.
According to Tencent's video announcement, the interactive video standard provides guidance from interactive video concepts to creative processes and the use of interactive video platforms to lower the threshold for creators, improve the standardization capabilities of production and deepen the user experience. Creators and developers can create one-stop interactive content production, authoring, publishing and data monitoring through an interactive video platform.
Interactive video is a new type of video, viewers can continue to interact in the process of watching, become the protagonist, intervene in the drama environment, and determine the overall plot trend. At the end of last year, the interactive film Black Mirror Special Edition "Black Mirror: Panda Sinaki" sparked a global debate. After that, interactive video was concerned by industry giants.
In May, iQiyi released the interactive video standard at the World · the conference said that it plans to launch the first interactive video platform, and on-site showcased the interactive video project "His Smile" preview based on interactive video standards. sheet.
In June, Tencent Video and Penguin Film and Television held an annual conference. Tenjuan video editor Wang Juan said that Tencent Video will build an interactive video ecosystem with content creators, and launch holographic life experience interactive variety, interactive movies, sci-fi interactive micro-drama, etc. .
On July 8th, 哔哩哔哩 announced the online “interactive video” function. The UP master can create interactive videos with different options, and the user can make selections through the player to trigger multiple plots and endings.
According to the announcement of Tencent Video today, with the release of the interactive video standard as a starting point, Tencent Video will further explore the interactive video Blue Ocean. In terms of content, it will include “I+”, “Fist Quartet”, “Finance from Heaven”, “Zichuan”, etc. More interactive video works. (Li Nan)