According to reports, the bank's Chinese name "Fu Rong" means "to fuse the world, benefit people", and the English name 'Fusion' means fusion: different things are infiltrated into each other, resulting in huge energy, just like Fusion Bank combines the strengths of all parties to drive the development of financial technology.
Furong Bank also released the brand logo. The whole graphic is composed of six “energy circles”, which symbolizes the mission of innovation, technology, wisdom, leadership, efficiency and user first. It symbolizes the use of irregular flexible circles, symbolizing Fu Rong Bank's intimate service experience, while the shades of yellow and red orange match the deep purple gray to highlight the sense of energy.
Lai Zhiming, vice president of Tencent Group and chairman of Furong Bank, said: "This renaming allows us to better communicate the brand concept of Furong Bank. Furong gathers the elites of all parties in financial technology and exerts the tremendous power of mutual integration and fusion. Drive to lead the development of Hong Kong's financial technology industry, and at the same time create a new wealth management ecology. Looking forward to the future, Fu Rong Bank will bring wisdom to users with its huge energy, endless creative power and leading financial technology. Innovative, safe and reliable financial services experience."
Mr. Zhai Zhihao, Chief Executive Officer of Fu Rong Bank said: "Since the Hong Kong Monetary Authority has issued a virtual banking license, we have been preparing for the company structure, team members, product development, process design and user experience, and strive to be the Hong Kong people and SMEs provide efficient, innovative and secure all-round virtual banking financial services. Through financial technology and innovative ideas, we hope that Fu Rong Bank will bring revolutionary breakthrough opportunities and new atmosphere to local financial services after its official opening."
According to public information, Fu Rong Bank is headquartered in Hong Kong and was awarded the Virtual Banking Licence issued by the HKMA in 2019. It is one of the first eight institutions to receive a Hong Kong Virtual Banking Licence.