To launch these courses, Apple invited New Museum, a leading contemporary art gallery in New York, to select seven artists, Nick Cave,Nathalie Djurberg and Hans Berg,Cao Fei,John Giorno,Carsten H ö ller and Pipilotti Rist., to participate in free experiential projects open to the public.
Deirdre O'Brien, senior vice president of retail and human resources at Apple, said: "Today at Apple gives people a chance to see creative works of art from our products and customers. We hope that the participants can draw inspiration from the amazing AR creation and store furnishings of the [AR] T Walking Course. We can't wait to know what you have learned from the creative learning in [AR] T Laboratory.
[AR] T Walk: Working with New Museum to Create Augmented Reality Experience
These experiential walks lead participants across San Francisco, New York, London, Paris, Hong Kong and Tokyo to meet the works of world-renowned artists, most of whom are involved in the field of augmented reality for the first time. Cave, Djurberg and Berg,Cao,Giorno,H ö ller, as well as Rist, will work with Trafa in London.LGAr Square), is linked to public places such as (Yerba Buena Gardens), Yepabana Park, San Francisco, or (Grand Army Plaza), Grand Legion Square, Central Park, New York.
Artists use augmented reality technology to reinvent or invent a new way to express the core theme of a work of art. Rist's < international="" liquid="" finger="" prayer="" /> jumps between participants to capture twinkling light and shadow, making mockery and singing; Giorno's < now="" at="" the="" dawn="" of="" my="" life="" /> allows participants to gain simple wisdom on a rainbow trip; and H ö ller's < through="" /> leads viewers through a door into an empty world.
Lisa Phillips, curator of Toby Devan Lewis at New Museum commented: “New Museum has always been a leader in the intersection of art and technology, and we are fortunate to work with Apple to support the surreal whimsy of these couraged artists. Augmented reality The technology is in a medium-mature stage, and it is possible to extend the artist's work beyond the studio or gallery into a city building in a lively and visual way.
[AR]T Lab: Augmented Reality Experience
Through with New York artists,educationTogether with Sarah Rothberg, a member of the New Museum Cultural Incubator NEW INC, this Today at Apple free course at all Apple Retail stores allows participants to personally manipulate the ancient monsters and realistic sounds created by Rothberg. With Swift Playgrounds, anyone can learn how to create a unique augmented reality experience in this 90-minute [AR]T lab free course.
[AR]T at the Apple Retail Store: Amass by Nick Cave.
Visitors to any of the world's Apple Retail stores can experience the augmented reality of the artist Nick Cave, Amass. Users can use the [AR]T Viewer in the Apple Store app to open Cave's interactive work, which will lead the user to a wonderful journey to watch and collect "Ikon Elements" and experience full positive energy. All of this happens in Apple Store retail stores.
All three courses were launched on August 10.