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Intel launched a virtual logo for notebook products designed for mobile devices

via:cnBeta.COM     time:2019/8/9 2:09:58     readed:265

Intel says laptops with the label need to be certified by Intel engineers and currently have more than 100 partners.

For a variety of reasons, this activity will not look like“IntelInside was so big at the time that he wouldn't call it the de facto heir to the hyperbook brand. Intel doesn't call it a brand or even a label. Instead, it thinks it's a "visual identifier (visual indicator)."

This is a semi-try psychology that makes it easy for consumers to understand that they buy more modern laptops. Still, it is closer to Intel's original consumer-friendly Project Athena program to bring manufacturers to higher standards.

Intel says it is creating the optional "visual identifiers" so consumers can see the more modern laptops in physical and digital stores. PartneDELLWill take the lead in using "visual identifiers" to help sell its new XPS 13 two-in-one laptop (the first certified Project Athena-compliant product), which can be purchased now.

So Intel says the "designed for mobile performance" tag is not a brand or a logo, and maybe Intel's definition of these things is different from what most of us think, and it's not a sticker you can find on a real machine.

Intel's energy-saving efforts do make sense for the overall context of its market position: although its chips are not as battery-friendly as ARM-based alternatives. Based on ARMWindowsLaptops are still not as fast as Intel-based laptops, but they do have an ultra-long battery life and are able to wake up faster from sleep. Intel wants to send a message to consumers through this "designed for mobile performance" tag: they can do the same.

Except for Dell,HPEliteBook 1040 and HP EliteBook 830 product pages have begun to use "visual instructions" and require retailers to start using it.

Partners of the previously announced Project Athena Program

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