Home > News content

Reported that the U.S. Department of Justice launched an anti-monopoly review of Google: involving advertising and search

via:新浪科技     time:2019/8/9 14:36:27     readed:154

Concerns about advertising and search suggest that the Department may be investigating, which may be in its early stages but may last for months. The company meeting with antitrust officials is not limited to companies like Oracle, News Corp. and Yelp that have previously complained about Google, the person said.

In June, there were reports that the Justice Department was preparing to investigate Google, but that was only the first sign of the status and scope of the review.

Antitrust authorities, led by Makandel Rahim (Makan Delrahim), are injecting resources into the investigation to attract lawyers from other parts of the agency to study the issues, people familiar with the matter said. Although the department targeted the digital advertising and search markets at the beginning of the review, it will gradually narrow its ultimate goal, according to people familiar with the matter.

For news publishers and marketers who make most of their revenue from advertising, most of the technology they use to advertise on the Internet is controlled by Google. The company's advertising revenue last year was $116.3 billion, accounting for 85% of total sales. But Google did not disclose revenue from each channel separately.

Many publishers and competitors complain that Google's dominance hinders competition in the market. Earlier this year, the European Union fined Google $1.7 billion for violating competition laws.

Google said its innovations have lowered prices, broadened the choices of consumers and businesses, and addressed these issues in testimony given to the House Antitrust Panel in July.

"We have created new competition in many areas, and new competitive pressures have often raised concerns among competitors," Adam Cohen (Adam Cohen), a Google lawyer, said in a prepared hearing review. "We have been showing how our business is designed and operated for the benefit of clients."

The Justice Department declined to comment.

William Barr, the U. S. attorney general, has raised a lawyer in the antitrust division to his representative in the review, indicating that he attached great importance to the issue. Lauren Willard, a department official, has been appointed as his adviser and reports to him on the progress of the survey.

After Washington criticized the companies for becoming too big and strong, the Justice Department last month announced a broad review of whether technology giants are undermining competition. However, the Ministry of Justice has not specified which companies it will review.

In June, it was reported that the U.S. antitrust agencies supervised four technology giants, while the Justice Department supervised Google and the United States.AppleThe Federal Trade Commission (FTC) is responsible for Facebook and Amazon.

Surveys show that the pressure on technology giants is escalating, with companies ranging from Capitol Hill to President Trump accusing them of cracking down on conservative views.

Technological giants face widespread criticism in many ways, including inadequate data collection and monitoring platform content, and they are also accused of undermining competition and reducing consumer choices.

China IT News APP

Download China IT News APP

Please rate this news

The average score will be displayed after you score.

Post comment

Do not see clearly? Click for a new code.

User comments