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Adobe’s next goal is to make the work AR

via:博客园     time:2019/8/12 13:30:34     readed:104

After years of digital creation, Adobe began to look for new business development directions. In their next big move, the real-time integration of digital creation and reality seems to be their new goal. Adobe's CTO revealed this apparent tendency when it showed off their new applications in the second half of this year.

In the second half of the year, Adobe will also have three iOS apps to be released, the drag-and-drop AR module editor Aero, the watercolor oil painting vector painting tool Fresco, and our familiar Photoshop, but the iPad special edition, all applications have been in accordance with Adobe's last strategic plan. Cloud, modify the editor to synchronize with the cloud in real time like Microsoft OneNote.

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Aero is highlighted in three applications, and Adobe hopes that this application will allow art creators to create AR animations and responsive AR experiences based on little knowledge of the programming knowledge of Unity or ARKit, and put yourself in Photoshop, The work of applications such as Illustrator seamlessly transforms into AR elements and enters the real world.

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Since AR itself also requires hardware support, Adobe even proposed a Project Glasswing for it, a transparent display panel, a window for retail scenes, or a public space like a hotel museum for highly immersive information. Show, or do some touch interaction. Adobe feels that such a tool can enable offline retailers to fight against the impact of e-commerce and attract customers through a more interactive AR experience.

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However, Adobe said that he did not intend to personally play the screen. It just wanted to use this concept to sell his Aero and AR creative design concepts. After all, this input cost is very large, the cost of deployment will not be low, and the cost-sensitive retail industry may not be able to buy it.

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