Aventura Mall, located in northern Miami, is famous for its large art exhibits in the mall, the largest shopping mall in Florida. Apple opened Apple Aventura here in 2004. Although it underwent a major renovation in 2008, it was still crowded on the heavily populated holidays, and there was not enough room in the store for the "Today at Apple" course, which was the focus of this year's renovation work.
Apple Aventura draws on the lightness and sunshine of Miami's modern architecture, a popular folk style in the Middle Ages, featuring poured concrete, light color matching, dynamic modelling and plenty of glass. The new Apple Aventura is made of all-white precast concrete, with huge steel beams supporting a wave-like arched ceiling, the first Apple Store built entirely of white precast concrete.
In addition to the traditional commodity display area, there is also an amphitheatre called Forum on the steps leading to the second floor, with video walls and leather seats, which will be the main venue for today at Apple course in the store in the future. Apple Aventura is also Miami's second retail store with private conference rooms.
Apple cancelled Genius Bar in 2016 and replaced it with a tree-studded Genius Grove, where there will be more seats and more Apple customer service specialists to troubleshoot people. Apple Aventura also has a Genius Grove surrounded by tropical vegetation, along with Apple Store's Classic Teak table.
Angela Arentz (Angela Ahrendts), a former senior vice president in charge of Apple's retail and online stores, once said they wanted to make the Apple store a destination people would like to go to, not just a shopping place. "We want people to say,'I'll wait for you at Apple'. With more open space and more seats, customers can stay here for a long time. "
Apparently, Apple Aventura is going in this direction from the point of view of the design space layout.