Say goodbye to "unlimited" standard traffic management
Some netizens broke the news that a Chinese female consumer was madly taking 8 pans of prawns while dining in a Thai cafeteria. Eventually, most of the waste was wasted due to limited food intake. The "unlimited traffic" package is like a buffet, and it is inevitable that there will be individual users, deliberately downloading large traffic videos for a long time. 4G network base stations have limited capacity. When a large number of resources are improperly occupied, the network congestion of other users is inevitable.
From the operator's point of view, the situation in which the traffic increment does not increase is more and more embarrassing. According to the statistics,China MobileMobile phoneThe unit price of the Internet has dropped by 91.5%. In the first half of this year alone, the Internet access fee has dropped by 61% year-on-year.
According to the economic operation data of the communication industry released by the Ministry of Industry and Information Technology in the first half of the year, the revenues of mobile data and Internet services of the three basic telecommunications enterprises in the first half of the year were 308.6 billion yuan, a year-on-year increase of 0.7%. The growth rate dropped by 1.5 compared with the first quarter and 2018. 9.5 percentage points. Correspondingly, in the first half of the year, the cumulative traffic of the three major operators' mobile Internet reached 55.4 billion GB, and the year-on-year growth rate dropped from 129.1% in the first quarter to 107.3%. Among them, the mobile Internet traffic reached 55.2 billion GB, accounting for the total mobile Internet. 99.6% of traffic.
The “maximum speed limit” package can be seen as the practice of the three major operators to restore the value of traffic. It can also be used as a circumvention measure to prevent a large amount of network resources from being improperly used by some “eat more and eat more diners”.
The benefits of canceling the “Speed Limit” package are obvious: even if you use a threshold that exceeds the limit, there is no speed limit and the Internet experience is better. But some netizens questioned that the price is to spend more money to buy traffic.
It is reported that at the recent performance conference, China Mobile said that the "speed limit" product has indeed promoted the company's development, but the survey shows that users are not very satisfied with the relevant products, especially after the speed limit is not good, so At the end of August, the “Unlimited Speed, More and More Discounted” package will be launched to meet customer needs.
Then the question comes, how much does the user need to spend to buy traffic after the “quantity”?
The "Notice" content of the network transmission shows that the framework structure of the "maximum speed limit" large-flow package is that the package fee is not less than 58 yuan and the traffic resource is not less than 10 GB. After the excess, the "more-use discount" tariff mode is adopted: The excess is charged at 5 yuan and 1GB, and after 15 yuan, it is charged at 3 yuan and 1GB. Among them, the global privilege plan is 288 yuan, 388 yuan, 588 yuan. The "use more and more favorable" traffic usage range includes Hong Kong, Macao and Taiwan regions.
5G highway free ride
Since the license was won in June, the three major operators (except for broadcasting and television) are expected to officially launch 5G services in September to open commercial plans.
According to the test data of a foreign operator, the maximum download speed of 5G can reach 1.4Gbps. Downloading a 1-2G ultra-clear movie, in theory, only takes a few seconds. According to such consumption, if the 5G tariff is still "speed limit", it will bring a very poor user experience.
Wu Renyong, an associate professor at the School of Information Science and Engineering at Hunan University, said, “The way to charge according to traffic usage is no longer applicable to 5G. In the 5G era, in addition to traffic usage, tariffs are subject to delays, connections, rates, etc. The influence of factors." Previously, China Mobile also proposed the use of multi-dimensional tariff design, that is, "basic package + multi-scenario billing".
It is worth noting that the 5G test packages (experience packages) currently exposed by the three major operators all contain large traffic packages. China Unicom and China Telecom are 100GB domestic traffic per month, and China Mobile is 200GB per month.
According to the first half of the financial report, China Mobile will build more than 50,000 5G base stations nationwide this year to achieve 5G commercial services in more than 50 cities. The construction of the infrastructure provides a guarantee for the quality of the network. The “unlimited speed” will help users to freely ride on the 5G fast lane.