according toBusiness InsiderAccording to a survey report, MoviePass, a "temporarily" closed theater subscription company, has been doing improper operations over the past two years, including changing user passwords and setting up a "tripwire" without notice. In this way, under the false pretense, the ticket sales channels are cut off.
A number of former employees said that MoviePass CEO Mitch Lowe and parent company Helios & Matheson Analytics (Helios) CEO Ted Farnsworth took a problematic business approach to sustain troubled companies.
One of the strategies is to limit the audience during the release of the Avengers: Infinite War and the Impossible Mission: Full Disintegration. It is alleged that just before these films were released, Lowe issued an order requesting that a small number of advanced users' passwords be modified. The rhetoric that the company provided to the public later was "technical issues."
Another misconduct that is exposed by insiders is the use of “snuggling”, which stops the ticket once the company reaches a certain daily currency limit. When sales reach this threshold, users who want to purchase movie tickets through the app will receive a message - "This theater is no longer showing movies today." Of course, this information is completely untrue, this is just MoviePass in order to contain A means by which the company continues to lose cash flow.
MoviePass and Helios originally hoped that they would be able to attract enough users - users who only go to the theater once a month to make up for those who often go to the theater. However, it is clear that users who subscribe to the service are of course wanting to make the most of their money. So another surprise for MoviePass is that this business model has led to a large number of advanced users, so they have to slow down in some way, it seems that they have exhausted any of the available methods, and even eventually will jointly initiate Stacy Spike rushed out of the company.
Employees attributed this despicable strategy to Mitch Lowe.
For now, the reporter could not contact MoviePass for comment. In addition, according toBusiness InsidersAccording to reports, Farnsworth and Lowe have disappeared, and most employees said they have not yet heard why the company (July) was shut down in July.