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Google job search tool is dissatisfied with competitors 23 job search sites co-branded

via:博客园     time:2019/8/13 19:03:34     readed:123

Tencent Technology News, August 13 news, according to foreign media reports, Google's fast-growing job search tools for the employers and job seekers brought the gospel. But several competitors believe that Google’s anti-competitive behavior has fueled the rise of the tool, causing losses to its own users and profits.

Local time on Tuesday, 23 job seekers in Europe sent a letter to EU competition commissioner Margrethe Vestager asking them to suspend Google's unfair competition during the investigation.

Similar to the search services that Indeed and other job seekers are familiar with, Google's tool links aggregate the recruitment information posted by many employers, allowing job seekers to filter, save, and get reminders of vacancies.

For the past two years, Google has set a new position for this job search tool at the top of search results in most markets around the world to showcase job search results.

Some competitors claim that such displays are illegal because Google is using its dominant position to attract users to use its professional search services without the need for traditional marketing investments.

But there are also job-seeking technology companies that Google has reshaped industry innovation and competition.

This tension has exposed a new dimension in the struggle between Google and online publishers that rely on search traffic. At the same time, EU and US antitrust regulators are responding to calls for censorship of technology giants including Google. So far, Google has been subject to similar allegations from local business and travel search companies over the past decade.

Vistag has been reviewing the job search feature on Google, which will leave on October 31. But a person familiar with the matter said that Vestag is preparing for a “dense” handover to prevent her successor from giving up the review. Her office declined to comment on the handover.

Informed sources said that the lack of action may prompt many companies on Tuesday to submit a formal complaint against Google to Vista. The companies that signed the joint letter include the UK recruitment website Best Jobs Online, the German peer company Intermedia and Jobindex.

Another person familiar with the matter said that it also includes StepStone GmbH, based in Berlin, which operates 30 job sites around the world.

The US Federal Trade Commission (FTC) and the Justice Department are investigating online competition in the US market, but they declined to comment on whether to investigate Google's job search information.

Industry executives generally expect Google to sell ads in job search tools like its typical search service, enabling the world's largest online advertising seller to grab billions of dollars in revenue from competitors.

For a long time, Google has also been disappointed with other search engine information that fills its search results, because they both add a step to each other and pose a threat to their advertising business as they seek quick information.

Nick Zakrasek, senior product manager for Google search, said the company welcomes industry feedback on job search information. Google said its products have been able to resolve previous antitrust complaints by allowing competitors' search services to participate, and launched a feature in Europe to highlight competitors' results.

Zarskek said in a statement: “From individual employers to recruitment platforms, any recruiting company can use this feature to search, and many of the companies have received significant increases in the number of job applications. ”“ By improving the job search experience, we are able to bring more traffic to our website and support a healthy job search ecosystem. ”

Mismatched tools

Google's search results only include information from websites that follow its guiding principles, which require that the posts posted must be structured to allow Google's computer systems to easily understand these positions. Many key players have agreed on these guiding principles.

For example, Monster Worldwide, based in Weston, Massachusetts, uses training materials to ask customers to list salary ranges and work addresses in their job postings to follow Google's guidelines for such projects, so that sites can get more clicks.

And Monster CEO Scott Gutz said Monster lost a lot of users in recent years because of the poorly formatted information on the site, which led to lower rankings in Google search results. This new tool gives Monster a path back to the top of the search ranking.

“This is a level playing field,” Gutz said.

According to data from research firm Jumpshot, in the US market alone, Google's gadgets attracted 120 million user clicks in June, more than double the number in August 2017. Jumpshot receives browsing data from the antivirus application.

Headquartered in Germany, New Jersey-based iCIMS provides job posting services for approximately 4,000 employers. The company claims that Google Tools is the third-largest interface for visitors to job seekers. The number of job applications received from Google Tool Portal is competitors' tools. three times.

Susan Vitale, chief marketing officer at iCIMS, said: “We have seen that the addition of Google tools makes it easier for job seekers to find a job that suits them. ”

But competitors such as Zippia are not flustered by Google tools. Zippia is a job start-up company specializing in career road data in San Mateo, California. Company CEO Henry Shao said that Google's job search tool would “depress” Zippie's content rankings in search results, making it more difficult to attract users unless it complies with Google's guidelines.

Henry Shao said that Zippie lacks the resources to initiate a formal complaint, but will cooperate with investigators to conduct a telephone survey.

The bigger critics include media company StepStone and Axel Springer, Europe's largest digital publisher, who has long criticized Google, which has shunned Google's guidelines on most of its recruitment sites. One concern is that data submitted by participants may help Google completely bypass the site.

The 23 companies that pressured Vestag also expressed the same concern. They said that Google added a generic link to competitor services on its job market gadgets in the European market, but this is not enough to ensure equal treatment. ”.

Indeed, based in Austin, Texas, declined to comment. The company's website information has not been processed in the format required by Google, and Google's tools cannot be used.

Jumpshot's data shows that since 2016, Indeed traffic from Google Search has actually dropped by 5%. Indeed, former employees say they are making up the profit gap by adding ads and launching new paid products.

Indeed, parent company and Japanese human resources giant Recruit Holdings predict that in the fiscal year ending March 31, 2020, sales of Indeed-based business units will increase by 35%, compared to 50% in the same period last year. The profit margin will be flat.

Eric Liaw is a Silicon Valley venture capital Institutional Venture Partners is a general partner focused on investing in technology start-ups. He said that Google must "consider the focus of the whole house, considering its own review." & rdquo; (Tencent Technology Review / 皎晗)

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