Author: Zhaohui

On the afternoon of August 14, Tencent released the second quarter earnings report for 2019. According to the financial report, Tencent achieved revenue of 88.821 billion yuan in the second quarter, a year-on-year increase of 21%, and net profit of 24.136 billion yuan, a year-on-year increase of 35%.

The financial report mentioned that in the second quarter of 2019,The combined monthly active accounts of WeChat and WeChat reached 1.133 billion, an increase of 7% year-on-year. The number of monthly active accounts of QQ's smart terminals was 707 million, which was generally stable compared with the same period last year.

Tencent said in its earnings report that the ecosystem of WeChat applet is becoming more and more vital, attracting more developers and service providers to participate. The number of medium and long tail small programs has more than doubled year-on-year, and the categories of small programs have also diversified.

For example, content applets make it easier for users to create, upload, and share interesting videos, music, and messages on WeChat. The number of daily active accounts of more than a dozen content applets has exceeded 1 million. In the second quarter, the main user metrics included the usage duration of each user, the amount of daily information sent, and the amount of video uploads maintained steady year-on-year growth.

Tencent Mobile QQ has updated its important version to increase the amount of daily information sent and to increase user activity. In order to enrich the core chat experience, the functions of different forms of information such as voice and video are enhanced. In order to expand user connections, the algorithm has been upgraded to recommend new friends based on common interests and common contacts. At the same time, Tencent also launched a small QQ program, which is especially popular among QQ users.