In the latest news, Porsche announced today that it will cooperate with Apple to add Apple Music to Taycan's all-electric sports car information entertainment system, marking the first time that Apple's music service will be integrated into the car's integrated system as a native application without the help of CarPlay.
Porsche is said to "spare no effort" to provide a seamless experience with Apple Music as a built-in audio option. Drivers can access Apple Music through icons on Taycan touch screens or voice assistants of cars, the content of which is exactly the same as Apple Music on the iPhone.
Behind this seamless experience, Porsche connects customers'Apple IDs to their Taycan IDs, an account that allows users to use dedicated car management services, which saves one-time or continuous login to the iPhone. In addition, Porsche offers free Apple Music subscriptions to existing owners and new buyers for six months, which can be used in conjunction with Taycan's three-year free in-car mobile Internet service.
Klaus Zellmer, CEO of Porsche North America, told the media that the partnership with Apple would surpass Taycan, suggesting that Apple Music might integrate Porsche's product line. "For privacy reasons, we don't want our customers (through in-car entertainment information) to be exposed to completely irrelevant marketing or advertising information," Zellmer said. We have always been very cautious about the digital ecosystem in cars. The reason why Apple has become our partner is that they have exactly the same attitude. The CEO also believes that Apple and Porsche share a common brand spirit, and both companies put design, technology and innovation first.Porsche was one of the first car manufacturers to adopt Apple's CarPlay system. In 2015, Porsche announced its support for in-car entertainment and communication systems. The partnership between Apple Music and Apple Music marked an in-depth development of the relationship between the two companies.