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Sony's Mobile Phone Silence: Losing Japan's Local Market Share to the Minimum

via:博客园     time:2019/8/21 10:03:26     readed:169

Author: Snowflakes

Sony phones are suffering a lot because their shipments are falling wildly (from 13.5 million units to 6.5 million units in the first quarter of this year, and that number is likely to fall to 5.5 million units in the future.)

From the second quarter of this year, Japan's domestic mobile phone shipments.Sony's market share has been included in Others, which is really a big surprise. After all, this is Sony's base. At present, Sharp is the most powerful mobile phone manufacturer in Japan, with a market share of 15.9% (Japan's domestic market).

Apple is the most popular smartphone in Japan, accounting for 37.8%, while Samsung ranks third, accounting for 9.7%.

Since March 20, Sony has shut down its factory in Beijing, but for them, it will not withdraw from the Chinese market. It will continue to sell smartphone devices and related marketing activities in the Chinese market, and provide comprehensive service support to Chinese customers.

Sony Mobile has announced a 50% reduction in operating costs and plans to withdraw from multiple markets, including India, Australia, Canada, South America, Mexico, Africa and the Middle East, focusing on Japan, Europe and other markets, with the goal of achieving profitability in the mobile business in FY2020.

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