Apple has spent more than $6 billion for the Apple TV original video content subscription to be released later this year, according to the Financial Times, a source of people familiar with the matter.
According to previous reports, Apple, which had planned to set a budget of $1 billion for the Apple TV, now appears to have "serious overruns."
The cost of Apple TV's new show "The Morning Show" alone has reached hundreds of millions of dollars, the report said. Earlier reports said the show's creators Jennifer Aniston and Reese Witherspoon earned $1.15 million in a single episode. The cost of a single episode has even exceeded the final season of Quan Yu, which costs an average of $15 million per episode, the report said.
Although Apple's $6 billion investment lags far behind Netflix's $15 billion (2019) investment, it is rumored that the terms of its contract are more generous, which has helped it win a lot of quality content. Apple, for example, pays earlier than other companies in the production of original content.
Apple has not yet released details of the subscription fees for the Apple TV and when it will officially launch, but today's report says Apple's goal is to "within the next two months", ahead of Disney's Disney Plus (November 12).