Home > News content

Gree Oaks re-examines the issue of product reporting by the executives, see you on Monday?

via:CnBeta     time:2019/8/31 13:31:37     readed:132

At 23:23 on August 30, Li Mingjing, deputy director of Gree Electric's Legal Department, responded to the official microblog of Gree Electric Appliances, responding to the president of Oaks Home Appliances Business Unit. For any unqualified products, anyone and any enterprise have the right to supervise and report at any time. Welcome to supervise . Confirmed from the no Gree brandair conditioningAn incident that was recalled when it was exported to Saudi Arabia.

At the same time, Li Mingjing also mentioned that Gree found that the 7 air-conditioners of the Oaks brand were recalled due to energy efficiency problems and safety issues. The Oaks brand air conditioner was therefore listed on the “blacklist” by the Saudi government.

At 1:48 in the morning, Lengbu once again responded via Weibo, saying that the two models produced by Gree were recalled 3841 sets due to performance problems, and said Gree's overseas market price was slightly higher than domestic. Again, "See you on Monday."

Zhang Jianfeng, executive deputy secretary-general of the China Household Electrical Appliances Business Association, believes that the two companies are “athletes” of the industry and not “referees”. If the other party has quality problems and directly submits evidence to the law enforcement agencies, it is not suitable for public speculation to give the other party a qualitative analysis. It is not the direction encouraged by industry associations. The competition between Gree Electric and Oaks originated in June this year. At that time, local public security, quality inspection and other departments had been involved in the investigation. Now more than two months have passed and no results have been made. To a certain extent, the incident has also escalated.

Dong Mingzhu once said that Oaks "illegal products" have ethical issues; Oaks is cold: not recognized

He is 38 years old and is the president of Oaks Home Appliances. He has worked for Oaks for 16 years and is currently in charge of the production and sales of Oaks air conditioners.

In the "Open Letter to Ms. Dong Mingzhu" released on the evening of the 30th, he said that he could not agree with Dong Mingzhu’s view in the past few days that the products of Oaks had "moral problems" as "illegal products."

On August 28, according to China News Network, Dong Mingzhu said in an interview: "We are very valuable in reporting to Oaks. We welcome all consumers to protect their rights and promote the progress of the company. The original intention of the report is to promote high quality. Development, to break the current situation of bad money to drive out good money." At the same time, Dong Mingzhu also believes that a product of inferior quality, which is lower than the national compulsory standard, is an illegal product, which is related to the moral quality of the enterprise.

The above remarks caused a cold dissatisfaction and said that the above accusations were unfair.

The dispute between the two sides originated on the eve of the June 18 air conditioning promotion this year. At that time, Gree Electric Appliance issued a letter about the production and sale of unqualified air conditioning products by Ox Air conditioning Co., Ltd., pointing out that the price of Ox air conditioning is cheap but the power consumption is very large, the product and its publicity, the nominal energy efficiency value is quite different, and the test conclusions of energy efficiency ratio and refrigeration consumption power are not up to standard.

After reporting Oaks, Dong Mingzhu disclosed in his own media on the morning of June 18. "Gree reports Oaks. This is not a competition between enterprises and enterprises. For enterprises, this is a moral choice."

Oaks then responded. Aux said that for Gree’s false report, he has reported the case to the public security organ and will file a lawsuit with the judicial authorities to protect the legitimate rights and interests of the company and maintain the normal order of the market.

On the 30th, the open letter said that the above-mentioned remarks attributed the Oaks unqualified products to "scraping and cutting materials" after fermentation, which affected the trust of overseas consumers in Oaks. Cold-heartedly emphasizes that the core of Oaks's cheaper than the specification is the difference in business model, and it is not Oaks who cut corners. Unlike the traditional sales model, the channel of the Oaks Internet Direct Selling Model does not have a layered agent to increase the price and sell at a lower price.

In response to this, Gree did not respond positively to the above questions.

Respect each other's products in Saudi Arabia

Gree: Confirm that there is no recall, welcome supervision; Oaks: See you on Monday

In an open letter, Lengxun said that Oaks engineers found that in the Saudi market, due to unqualified energy efficiency, the air-conditioning products of the model HOWG180C produced by Gree were recalled on January 2, 2019; January 16, 2019 On the day, the air conditioning products of the model AE-A185CS/AY-A18SCS produced by Gree were recalled.

Finally, Leng Yu also said that on the next Monday (September 2), he will actively provide Dong Mingzhu with a dismantling video of Gree's energy efficiency failure. At the same time, it is emphasized that the autumn has arrived, and the air-conditioning sales season has passed. Choosing this time to provide video can avoid affecting Gree sales.

In this regard, on the evening of August 30, Li Mingjing, deputy minister of the legal department of Gree Electric Appliances, responded that for any unqualified products, anyone and any enterprise have the right to supervise and report at any time. If Oaks finds that Gree air-conditioner is unqualified, it will report it in time. It is a responsible act for society and consumers. All consumers in the whole society are welcome to supervise the quality of Gree air-conditioning.

Li Mingjing, deputy director of the Gree Electric Law Department, said that after verification and verification, it was confirmed that the unlicensed brand air conditioner was recalled when it was exported to Saudi Arabia. If you are suspicious of the results of the verification, please announce the specific model and relevant evidence of the Gree brand air conditioner recalled due to unqualified energy efficiency.

Li Mingjing also mentioned that Gree found that the 7 air conditioners of the Oaks brand were recalled due to energy efficiency problems and safety issues. The Oaks brand air conditioner was therefore listed on the “blacklist” by the Saudi government.

At 1:48 in the morning, Lengbu once again responded via Weibo, saying that the two models produced by Gree were recalled 3841 sets due to performance problems, and said Gree's overseas market price was slightly higher than domestic. Again, "See you on Monday."

Zhang Jianfeng said that the current incident has involved export products and affects the international image of domestic appliance companies. No matter who is right or wrong, both parties need a fair and open and credible official result. As an industry association, companies have the responsibility to maintain the healthy development of the industry.

Behind each other’s reports: The rankings have changed, the price wars and the digs have been repeated, and Dong Mingzhu has repeatedly called Ox

It is worth noting that August 30 is the release date of Gree Electric's 2019 earnings report. The financial report showed that the total operating income was 98.341 billion yuan, an increase of 6.89% over the same period of the previous year; the net profit attributable to shareholders of listed companies was 13.75 billion yuan, an increase of 7.37% over the same period of the previous year. The air-conditioning business revenue was 79.325 billion yuan, a year-on-year increase of 4.62%; the gross profit margin was 36.02%, a year-on-year increase of 1.65%.

At the same time, another white giantbeautifulThe semi-annual report released by the group showed that HVAC revenue in the first half of 2019 was 71.439 billion yuan, up 11.84% year-on-year; gross profit margin was 32.08%, up 1.83% year-on-year. From the 2019 semi-annual report, the air-conditioning revenue of Midea Group is also close to Gree.

Earlier, Gree Electric's 2018 financial report showed that air-conditioning revenue was 155.682 billion yuan, up 26.15% year-on-year; gross profit margin was 36.48%, down 0.59% year-on-year; and Midea Group's 2018 annual report showed that HVAC business revenue was 109.395 billion yuan. It accounted for 42.13% of operating income, an increase of 14.73% year-on-year, and a gross profit margin of 30.63%.

However, Oaks non-listed companies, its revenue, net profit, and various business data are still unknown.

In addition, Gree and Oaks are in a subtle change in the market.

According to the “2018 Air Conditioning Popularity List” released by Zhongyikang, Gree is still the leader in the air-conditioning market. The top three air-conditioning brands in the offline retail market in 2018 are Gree, Midea and Haier, with shares of 37.6%, 24.5% and 11.5% respectively.

On the online market, Oaks performed even better. The top three air-conditioners in the online market in 2018 were Midea, Oaks and Gree, with shares of 24.4%, 23.4% and 21.4% respectively.

Leng Ling said in an open letter yesterday that after "reporting the incident," during the period of 6 / 18, Ox was still the first domestic ecommerce seller to sell, which was the choice of consumers.

Zhang Jianfeng, executive deputy secretary-general of the China Household Appliances Business Association, said that the sales volume of Ox in the Internet channel has an advantage, and Gree reported at the key point of the 6 / 18 e-commerce promotion in the middle of the year, or had a certain impact on the sales of Ox air conditioning. In addition, the reporting time and the air conditioning market competition so far this year can not be separated.

The Beijing News reporter noted that Zhongyi Kang data shows that Gree air-conditioning in the Q1 quarter of 2019 household air-conditioning online and offline market performance is quite different. Gree has certain advantages in the offline market. In terms of retail sales, Gree is 35.4%, the US is 30.2%, and Haier is 12.7%. In the retail volume ranking, the US 32.0%, Gree 30.7%, Haier 11.5%, and the United States "close-knit."

However, Gree online market performance is not as good as Oaks, not even better. In the retail sales ranking, the United States 35.1%, Aux 22.8%, Gree 16.3%; in the retail volume ranking, the United States 35.1%, Aux 24.4%, Gree 12.1%, Gree and Oaks widening gap.

Both sides have long been complaining

In fact, Gree’s report to Oaks this time was not the first time the two sides had committed evil, and the two had long been complaining.

In 2017, Gree sued Oaks. In April 2018, the Guangzhou Intellectual Property Court made a first-instance judgment on the case, arguing that the alleged infringing product fell within the protection scope of the plaintiff's patent right. The technical defense proposed by Oaks could not be established, and the order was ordered to destroy the stock infringing product and manufacture immediately. Special molds for infringing products, and compensation for Gree's economic losses and reasonable expenses for rights protection totaling 40 million yuan.

On the same day, the Guangzhou Intellectual Property Court also pronounced Gree v. Oaks infringement of five other patent rights cases. Among the three cases, Oaks was found not to constitute infringement. In the other two cases, Oaks was found to have infringement and was sentenced to compensation in accordance with the total amount of 6 million yuan claimed by Gree.

After the verdict was pronounced in the first instance, Oaks appealed. According to the China Judgment Document Network, on July 17, 2018, the Supreme Law issued a civil ruling on the second instance of utility model patent dispute between Oaks and Gree Electric. The ruling shows that the appeal was dismissed and the original ruling was upheld.

In addition to patent litigation, this year, Gree Electric Chairman Dong Mingzhu repeatedly expressed dissatisfaction with Oaks in public, and believed that Oaks dug Gree talents and patent infringement.

According to public reports, since 2010, Oaks has excavated more than 300 core personnel from R&D and quality inspection departments from Gree Electric Appliances in an all-round way, striving to expand its research team. Subsequently, Gree Electric sued Oaks for selling multiple models of air conditioner infringement.

In the question and answer session of Gree Electric's first extraordinary shareholders meeting in 2019 in mid-January this year, Dong Mingzhu, chairman and president of Gree Electric Appliances, once said: "Don't tell me about Oaks. Now Oaks is digging people here, even The workers have dug, even my people have gone to him and have to change their names. This is my current mood, stealing our technology, and falsifying."

China IT News APP

Download China IT News APP

Please rate this news

The average score will be displayed after you score.

Post comment

Do not see clearly? Click for a new code.

User comments