As soon as such a topic came out, it aroused wide discussion.AppleHow much innovation is left today? Maybe this week's series of new machinesIPhoneOn 11, we can see some clues. Next, we will consider whether Apple's new iPhone is innovative or not from many aspects of information.
Naming: The first use of "Pro" is controversial
In fact, even the simple thing of naming has begun to prove that some people are lamenting Apple's decline in innovation.
Last month, rumors emerged that Apple was expected to adopt a new naming system for the new iPhone. The new iPhone may be named "iPhone Pro" or "iPhone 11 Pro". Industry insiders say Apple may have done so because of unified Phone.IPad,MacBookNaming method. The news sparked speculation in the media. After unified naming, Apple products will have a clearer positioning distinction.
What is controversial about such naming is that people's expectations of Apple's innovation have begun with naming. From the earliest 4S to the previous year's iPhone X, Apple always added some caution to the naming of new phones. However, the name "Pro" obviously makes many people feel vulgar.
Shape: Gradual Change to Catch Up to the Trend and Bath Baby
In the past few generations of the iPhone, each generation will change its appearance for new functions, but careful consideration is not very big. However, as rumors continue to flow out, the shape of the iPhone 11 has become the focus of attention.
The Apple LOGO design on the invitation letter to the previous fall press conference seemed to imply the previous faded version of the iPhone 11. The gradient color of the iPhone is mainly matched with pink and blue. The half of the body is designed with gradient pink and the second half is designed with gradient blue. This style is obviously not in line with the past Apple, but more in line with the current trend.
Another major change in shape is naturally the three rear cameras that look like the "bathroom bully". "Bath Baby" cameras have become the main element of fake invitations, enough to see that this change has surprised Apple fans around the world. However, the iPhone 11 still uses the rear dual camera, while the iPhone 11 Pro/Pro Max will be equipped with the rear three cameras for the first time.
In addition, the iPhone 11 will be made of colorful glass, and the iPhone 11 Pro/Pro Max will be made of ground glass, with screens of 6.1 inches, 5.8 inches and 6.5 inches, respectively. Among them, the iPhone 11 will still use LCD screen, while the iPhone 11 Pro/Pro Max will use LCD screen.OLEDScreen. The front of the iPhone 11 series will still use Liu Haiping, in other words, Face ID still exists.
It's not hard to see that Apple's recent changes have "caught up" with the two most significant changes in the iPhone 11 series.Mobile phoneIndustry intentions. Apple needs remedial lessons, and apparently innovation in appearance has been forgotten by them.
Core Configuration: Apple
Compared with the changes in appearance, the upgrade of the core configuration of the iPhone 11 is even more obvious.
In terms of photography, the camera of the iPhone 11 is combined with a 12-megapixel self-timer lens in front and a 12-megapixel lens in back. The camera of the iPhone 11 Pro/Pro Max combines a 12-megapixel self-timer lens in front and three 12-megapixel lenses in back. The capacity of the battery is 3110 mAh and 3500 mAh.
It's worth mentioning that Apple Pencil is starting to support the iPhone 11 Pro/Pro Max. Apple tested Apple Pencil on the iPhone as early as last year, but for some reason it did not eventually adopt the feature. However, according to industry chain news, this year's iPhone is likely to be used.
Price: Will Apple learn the lesson of weak sales?
At the annual Apple conference, after the surprises of various configurations were leaked, people were most concerned about the price issue. In recent years, Apple mobile phone sales have been weak, a large part of which is due to price.
Judging from the current price leak, the highest-profile iPhone, 11 Pro Max, starts at $109. That is to say, the price of 512GB's 11 Pro Max is likely to break 10,000 yuan again. Obviously, such a price is difficult to attract consumers, especially domestic users, to buy a replacement machine.
Conclusion: Is Apple's innovation still there?
From this change of the iPhon 11 series, it is not difficult to see that the "change" made by Apple is closer to the trend of the whole market. However, the innovation that users expect is still hard to see. If we take four years as a cycle, I'm afraid that Apple, which is turning to service in an all-round way, can still surprise users in hardware innovation. I'm afraid it really has to wait and see.