The most important news Apple released on Tuesday was the price. Two years after Apple opened a new high-end market with its first $1,000 iPhone, the company lowered its current cheapest price. When the iPhone 11 comes on the market for $699, it will replace it.Mobile phoneThe iPhone XR is 50 dollars lower.
The lower price of the iPhone gives Apple a new way to bring new customers into its networked product ecosystem. This is a meaningful move because sales of the iPhone did not fully recover after peaking in 2015. (Apple won't even report sales of the iPhone.)
The price of Apple's online services launched on Tuesday was also lower than expected, providing the company with ways to attract new customers whose content Apple offers is either more expensive or unavailable elsewhere.
Not everyone needs extra selling points.
The $11,699 price of the iPhone has fallen dramatically, especially after Apple raised the price of its second-highest-end new phone from $699 for the iPhone 8 in 2017 to $749 for the XR last year. Apple's high-end Pro phones still start at $999 and $109.
The new iPhone 11 has better cameras and faster processors than last year, but most people will never notice the difference. Smartphone cameras have been excellent in recent years. Although some applications require a lot of processing power, some of the most common applications (such as Facebook, Snapchat or Uber) do not have and do not consume additional processing power.
Apple also lowered the price of the XR to $599 last year because it wanted to use old phones as low-cost models.
Watch does the same thing.
Apple Watch 5 comes with a screen that allows you to view time without having to turn it on specifically. More importantly, Apple now sells Apple Watch 3 for two years at $199 -- much cheaper than the new model of $399 or $499.
"although it is not as full of extra selling points as the Apple Watch 5, it will attract a lot of first-time buyers," said Patrick Mohead (Patrick Moorhead), an analyst at Moor Insights.
Surprise in service price
Apple also announced streaming later this year.televisionService Apple TV charges: $4.99 a month, well below Disney or Netflix, despite a significant reduction in content. Apple will also offer users a year of free purchase on their devices, which will give most potential users free access to the first year.
"the biggest news is that the starting price of $4.99 is something a bit like an exclusive title. I do believe that at least one of Apple's entire cast will catch on. " Said Mohead.
Apple has also launched a low-cost streaming game service called Arcade, which costs just $5 a month and supports parents to share with their children. If the game is competitive, it's valuable to families-instead of spending $60 on a console, you can get a year's game service at the same price.
"Home-user-friendly games and cross-Apple platforms are great, but I believe the biggest news is the price of home packages at $4.99 a month," Mohead said. "This is a wise choice for high-quality Apple customers."
In fact, dedicated Apple users are the same as "high-quality Apple customers" who are still very interested in Apple's products. Tuesday's device launch was broadcast on YouTube, and more than 1.5 million people watched it at the same time. According to Sprout Social statistics, the total number of tweets sent about the event reached 1.5 million.
But the main question after Tuesday's launch was whether the price cut for iPhone 11 would attract new customers to buy new iPhone, and eventually attract them to buy new Apple Watch or Apple TV. Or is Apple just offering more options for people who already live in the Apple world?