As the world's second largest economy, China's market forAppleIt's very important. But recently, Apple has struggled in the Chinese market. According to Counterpoint Research, Apple's market share in China fell to its lowest level in a year in the second quarter of this year. The analysis shows that:IPhoneShipments also declined.
One of the problems is that the price of Apple's previous generation of iPhones is too high, which has deterred some Chinese consumers. But today, Apple has not learned the lesson. The new iPhone is still overpriced in the Chinese market.
An analysis shows that Chinese consumers have to pay a premium of 10.5% to 12.5% for the iPhone 11 compared with American prices, while premiums for the iPhone 11 Pro and Pro Max are as high as 18.6% to 23%.
Of course, Chinese consumers paid a 28% premium for last year's iPhone XR, which means that the premium paid for the iPhone 11 has been significantly reduced. But for the iPhone XS and the iPhone XS Max, Chinese consumers paid a premium of about 26% last year, while this year's premiums for the iPhone 11 Pro and the iPhone Pro Max did not decrease much.
Due to poor sales, Chinese retailers took the lead in lowering the price of the iPhone in January. A few months later, Apple officially announced a price cut in the Chinese market. For the pricing of the new iPhone in the Chinese market, some analysts say Apple has not learned a lesson from it.
Neil Shah (Neil Shah), director of research at Counterpoint Research, a market research firm, said: "Apple still insists on a premium of about 20 percent after 10 years of operating in the Chinese market. This is quite high for markets where per capita spending is lower than in the United States. "