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LG questioned Samsung's 8K TV failing to meet the standard. Samsung responded: It's pure slander

via:CnBeta     time:2019/9/12 12:04:31     readed:1246

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In this regard,SamsungIn response, President Han Zongxi, Minister of Electronic VD Business (Video Display Department), said that Samsung led the development of 8K.LGIt's a pity that e-publishing is the basic way to catch up with No. 1 anywhere.

Two strong contending

Home Grid understands that 8K has become one of the highlights of this year's IFA exhibition. Samsung released its 55-inch 8K QLED on IFA.televisionSony made its IFA debut with the 8K HDR TV MASTER SERIES series, Sharp showing the current "largest" 8K LCD TV. Besides,HisenseThe products of Skyworth and other countries also have 8K related products on display.

Data show that in the first half of 20194KThe product penetration rate is 73.5%, and the 8K product penetration rate is only 0.04%. There is still more room for development. It is pointed out that with the approaching of the Tokyo Olympic Games in Japan, the 8K TV market will continue to expand in the second half of 2019 and become the focus of competition in the TV market. By 2023, sales of 8K televisions are expected to grow at a compound annual growth rate of 130% from 200,000 in 2019.

The contrast modulation or CM in this LG and Samsung debate refers to the difference between white brightness and black brightness on the screen. The higher the CM is, the clearer the distinction between white and black is, thus producing clearer images. In 2012, ICDM said contrast modulation was "the best way to describe display resolution". As a member of ICDM, including Dolby,Apple,MicrosoftPanasonic, Samsung and LG have agreed on this guidance.

Tests on commercial 8K TV by product testing and certification agencies Intertek and VDE show that the CM of LG's Nocell8K TV reaches 90% and that of Sony's 8K TV reaches 70%.

As a subordinateOLEDAs early as 2108, LG and Samsung, the major manufacturers of panels and LCD panels, launched their respective 8K televisions on IFA. At that time, Samsung's 8K TV was equipped with resolution enhancement group, which could make set-top boxes, USB, etc.cellphoneThe resolution of all film sources, such as shooting screen, is increased to 8K level. LG's 8K TV screen, which has an 88-inch screen, has more than 3.3 million pixels and is at the highest resolution in the market at the time. Some industry insiders believe that the LG choked Samsung, in order to let their OLED screen in the next 8K TV tide to win the lead.

However, the clarity of Samsung's 8K QLED TV is still high for the human eye. LG also acknowledges that it is almost impossible for the human eye to distinguish between 4K and 8K resolution, but consumers have the right to know the product specifications they pay.

Start a "agent" wa

In international relations, there is a term called proxy war, which means that proxy war is a war in which two countries are not directly involved, and two opposing forces use external conflicts to attack the interests or territories of the other party in some way. The LG's criticism of Samsung could also lead to a propaganda war between the domestic OLED camp and the liquid crystal camp, leading to a so-called "agent" war.

In fact, Home Grid learned that at this exhibition, many viewers said that the current different brands of 8K TV, for them, the difference is not big, if to choose to buy, the most important thing is still the quality of the TV itself. Although many manufacturers have 8K televisions, they are lack of content, low popularity and expensive. It is reported that Sharp has launched a number of 8K LCD TVs, the main size is 70 inches, the price is mainly close to 40,000 yuan.

Industry insiders told Home Grid that 8K has very high requirements for video recording equipment, and its content quality standards are far beyond the current 4K or HD content, so 8K TV will face the embarrassment of relative shortage of content after the first release of hardware. With the further development of TV technology, even the obvious and intuitive TV features of the number of pixels become more and more intuitive. Peer criticism is not a good thing for the development of the industry.

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