Original title: Apple Analysts Give the Bull and Bear Cases For the iPhone 11 Demand
Netease Technologies News, Sept. 17, according to foreign media reports, after Apple opened the pre-sale of the iPhone 11 series of smartphones, it aroused strong concern from Wall Street analysts. However, the analysis of pre-sale data is not uniform, which can be said to be mixed.
Last Friday, Apple opened the pre-sale of the iPhone 11 series of smartphones. Now Wall Street analysts are trying to measure early consumer demand for Apple's new phones by analyzing pre-sales, which is also a key indicator of Apple's future financial performance and stock performance.
As usual, their conclusions are inconsistent.
Apple did not disclose pre-sale data. Earlier this year, Apple stopped announcing sales of the iPhone in its quarterly earnings report, giving the previously depressed business a layer of mystery.
Of course, Apple hopes that the launch of the iPhone 11 smartphones on September 20 will reverse its previous sales trend. The same is true of investors'expectations.
In a study released on Sunday, Hong Kong Tianfeng International Securities analyst Guo Mingyi pointed out the advance sales of iPhone 11
Guo's analysis is based on the number of pre-orders for the new iPhone 11 on Apple's own website and the date of shipment that Apple provides to customers ordering the new iPhone 11.
Guo Mingyi's data does not include AT
Guo Mingyi wrote:
Mr. Guo highlighted strong demand for Apple's iPhone 11 Pro, which starts at $999. He attributed it to Apple.
Meanwhile, Dan, analyst at Wade Bush Securities,
Ives told investors:
But some Apple analysts are more pessimistic about the demand for the iPhone 11. According to Jun Zhang, an analyst at Rosenblatt Securities, pre-sales of the 11-series smartphones in the U.S. and China dropped by up to 20% compared with last year's XS, XS Max and XR.
He said the pre-sale volume of the iPhone 11 was 15% lower than that of the XR. Zhang Jun added that pre-sales of the iPhone 11 Pro and the iPhone 11 Pro Max were 20% lower than those of the iPhone XS and the iPhone XS Max.
Zhang Jun did not reveal how many iPhone 11 phones Apple would sell in 2019, but he estimated that by the end of September, Apple would sell 18.5 million iPhone 11 phones. As of September 2018, Apple had sold 14.9 million iPhones XS and XS Max, compared with 10 million in October 2018.
Only Apple knows the answer.
Only Apple knows exactly how the new iPhone is being pre-sold. So whose conclusion should we trust?
Guo Mingyi pointed out in his research report that
Analysts also disagree on the trend of Apple shares. Apple shares rose 0.5% to $219.90 on Monday, local time.
Ives rated Apple shares as
Meanwhile, on Monday, Zhang Jun reiterated his interest in Apple shares.
Overall, the average target price of Apple's shares for the 32 analysts who follow Apple is $223.93, which indicates that there is still room for a moderate rise in Apple's shares in the future. (Chen Chen)