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At last, the price of the iPhone 11 hasn't risen, but it's still profitable for foreign media: 64GB starting capacity is a joke

via:博客园     time:2019/9/18 15:41:35     readed:127

Every time, after the launch of the new iPhone, the media will make a big start on it. Hardware, software and even profit will be picked up again. We have also discussed the cost and profit of the iPhone in the past. From past experience, the profit of the iPhone has been very high, and this year's 11 series of the iPhone is still a windfall in the eyes of many foreign media.

According to foreign media analysis, although Apple has reduced the price of the iPhone 11, it is still profitable for them, which is evident in different storage versions, such as the price difference between the 11 128GB and 256GB versions of the iPhone is 100 dollars; besides the brand premium, the idea of making money for the iPhone is storage. The difference between different versions is high.


Take the iPhone 11 Pro as an example, its 64GB, 256GB and 512GB corresponding prices are $999, $1149 and $1349, the difference between different storage versions can reach up to $350, which is absolutely profitable, you know, now the storage price is very low, 64GB (cost around $20) and 512GB cost. The price difference is about 120 dollars (about 850 yuan), while Apple has actually achieved a price difference of 350 dollars (about 2480 yuan).

Specifically speaking, the prices of 64GB, 256GB and 512GB corresponding to the iPhone 11 Pro are 8699 yuan, 9999 yuan and 11799 yuan respectively. The price differences of the three versions are 1399 yuan (64 and 256GB), 1800 yuan (256 and 512GB) and 3100 yuan (64 and 512GB), respectively.

After this comparison, you will see that the upgrade of 64GB to 512GB storage space is rigidly pulled by Apple at the highest price of 3100 yuan.

For Apple, the iPhone doesn't support storage expansion, so storage size is something you have to think about when you buy a phone. If you want to upgrade later, you have to change your phone. Faced with the increasing demand for photographs, videos and other content, low-storage version is obviously not the best choice, so larger storage version is the main source of profit for Apple.

Foreign media said.Apple's 64GB version of the iPhone 11 series is a joke.Take 64GB version for example, iOS operating system takes up about 7GB of space, and later users will take up 400 MB of space per minute if they want to record 4K 60fps video, so 64GB capacity is not enough for ordinary users, but the higher price difference makes consumers choose and buy large-capacity versions of the iPhone 11 Pro, 11 Pro Max more. Laborious.

In addition, the foreign media also listed the price difference between different storage versions of Android devices: for example, Samsung Galaxy Note 10 256GB and 512GB version price difference of $100, one plus 7 Pro 128GB and 256GB version price difference of only $30, the former starting storage capacity of 256 GB, the latter is 128 GB.


Industry analysts say it's not new for mobile phone manufacturers to make profits by using larger storage capacity, but it's ridiculous that Apple's 11 Pro/Pro Max, which sells for nearly 10,000 yuan, is still 64GB in its infancy and the huge difference between versions of different storage capacity.

64GB, which used to look like a lot of capacity has now become a chicken rib, so do you think the current 64G mobile phone is enough? Anyone else choose the 64G version?

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