2019 is bound to be an extraordinary year for Huawei.
At the end of 2018, Huawei's consumer business is very ambitious and is bound to become the world's largest manufacturer of shipments in 2019, but we all know later, and Yu Chengdong acknowledges that the goal of first shipment this year is not achieved.
In this context, the annual flagship Mate 30 series of Huawei's consumer business arrived on schedule, which is still Huawei's top flagship, with quite proud flagship pricing: Mate 30 799 Euro, Mate 30 Pro 1099 Euro, Mate 30 RS Porsche Design 2095 Euro.
But this evening, unlike in the past, the challenges facing the Mate 30 series are particularly severe.
5G index is outstanding, but Wi-Fi 6 is absent
The Mate 30 Pro uses high curvature.
The machine has a 6.53 inch FHD display (2400x1176) that covers the DCI-P3 wide color gamut and supports HDR,. Unfortunately, the resolution is lower than the 2K of the previous generation.
Mate 30 is a more conventional flat screen, but both have good forehead and chin controls. Xinghe silver, jade cold green, Roland purple, bright black four color options, new added.
Both of them retain larger bangs to support 3D structured light face recognition. Yu Chengdong explained at the launch that Chinese consumers do not like Liu Hai because they do not know how sophisticated the technology is in the Liu Hai.
The Mate 30 Pro BWH is 158.1 x 73.1 x 8.8 mm in size, weighing 198 g, 4 500 mAh battery, IP68 grade waterproof, supporting 40W wired charging and 27W wireless charging, providing 8GB 128/256GB storage, basically reaching the flagship level in terms of parameters. The only doubt is whether the UFS level is used at 3.0.
Mate 30 Pro will be available. Positive
In terms of configuration, it's not necessary to say more about the recently released Kirin 990 debut (see Tiger Sniff article for details).《Can Kirin 990 ensure the first victory of the 5G era for China?》 In addition to performance and process iterations, its greatest advantage is the integration of 5G baseband chips, the number of transistors exceeds 10 billion.
Under the overwhelming publicity of 5G, 5G has become an important consideration factor for users to switch (especially high-end machines). Huawei Mate 30 series is the only flagship machine that supports both NSA and SA networking. In terms of communication indicators, it can guarantee that it will not lag behind in the next 1-2 years.
In addition to 5G, other radio frequencies of Mate 30 are equally robust. 14 of the 21 antennas support 5G, 8 5G bands and dual VLOTE calls.
It can be said that RF performance is the biggest advantage of Huawei Mate 30 over the competition. In this comparison, Yu Chengdong confidently joked about Apple:
However, the absence of Wi-Fi6 is not a small regret. Wi-Fi6 and 5G are the two communication standards that go hand in hand at the same time. IPhone next door, although there is no 5G, has supported Wi-Fi6, which can bring stronger near-field communication performance. The next generation of flagship, maybe we can see both in terms of communication performance.
Overall, in addition to a slight reduction in screen resolution, the Mate 30 series should be built in accordance with the flagship specifications, and is the best answer for Huawei's consumer business at present.
It can be said that the brand image upgrade brought by image technology is an important help for Huawei to gradually stabilize the high-end market. As a flagship aircraft, the Mate 30 series also continues to evolve in images.
This time, Mate 30 Pro uses 40 million films,40 million ultra - sensitive 8 million telephoto 3 D depth of field lens Leica four shots, two 40 million lenses in RGGB and RYYB pixels, the main camera sensor size up to 1/1.54 inches, from the hardware indicators, still.
The large bottom hypersensitive sensor, Yu Chengdong, says the Mate 30 Pro can receive 137% more light than the competitive product.
As a direct rival to Huawei's flagship, this year's iPhone 11 has brought enough intriguing innovations in video. With the popularity of short video and vlog, more attention has been paid to the video performance of mobile phones, and more and more users can perceive what kind of experience the powerful video capability can bring.
Huawei has finally started to work on video, bringing 7680 FPS of slow motion photography, which can only be achieved at 720 P resolution, but the figure is still exaggerated. Apple's current specification is 240 fps, while Samsung Note 10 is 960 fps. Whether Huawei's slow motion is output directly or through frame insertion algorithm remains to be tested by subsequent experts. At present, some Huawei executives have released some of them.Effect videoIt can be seen that the brightness has not been significantly attenuated, so Huawei has made great efforts in this slow motion.
In addition, Mate 30 Pro supports real-time background visualization and 4K resolution delay shooting (as does ultra wide angle lenses).
Whether it's Apple or Huawei, it seems that it intends to turn mobile phones into productivity tools for images. To this end, Huawei has also cooperated with Xinjiang and Baofutu to further enrich the supporting ecosystem.
It has to be admitted that the accumulation of video on the iPhone is ahead of other manufacturers. The seamless zoom experience of video on the iPhone 11 is the proof of the accumulation of technology. Starting with Mate 30, Huawei is starting to catch up through some detailed functions.
Mate 30's challenges remain serious
In addition to mobile phones, smart watches, Watch GT, real wireless headphones, FreeBuds, and Huawei smart screens, all product lines are being updated in an orderly manner, and the ecosystem is beginning to take shape.
But 2019 is bound to be tough for Huawei. The most direct impact is that Google ceased authorizing Huawei's new machines. Mate 30 series will not be GMS certified and can not use Google maps, Gmail, YouTube and other Google family barrels. The impact on the overseas market is magnitude.
According to the Dutch media Lets GoDigtalreportHuawei Mate 30 may not be listed in Europe. Apparently, Huawei evaluates the impact of its inability to use Google services and believes that it will have a tremendous impact on the performance of the European market, so it opts to withdraw. But the venue of the conference still chose Munich to hold the conference in the hinterland of Europe, but because of external reasons, it may not be able to sell in Europe, so the keynote of the whole conference is somewhat tragic.
At the conference, Yu introduced Huawei Mobile Services, which provided remedial solutions to some extent when GMS was not available, but open Kit still needed application support, which took time.
The last generation of Huawei's flagship sales (Mate 20 series shipments 16 million, P30 series shipments 17 million) can be said to be Huawei's R&D strength, market strategy, combined with the common results of the time, place and people, but now, the impact of external factors can not be ignored, and the iPhone 11 Pro came out more than last year. With the escalation of gravity, the iPhone 11 has dropped its size and sold at a low price; Samsung has shown signs of recovery in Europe and is gradually optimizing its product line.
The difficulty of Mate 30 to reach the heights of its predecessors is conceivable.