Apple has more than 500 Apple Store, stores around the world that share a common goal in different countries and regions, that is, to serve local and even global consumers, and ultimately become a bridge for consumers to talk to Apple.
To do this, these Apple Store rarely use the same decoration and display, and store designs combine local construction styles to "go home as usual." Through a series of articles, we will show you around these Apple Store, located in different countries to enjoy the different Apple characteristics.
The Apple Store, which is based in Manhattan, New York City, is not only the world's first 7 × 24-hour Apple retail store, but also its brightest aura, the Apple Fifth Avenue (Apple Fifth Avenue store.
Before the Apple Fifth Avenue was completed, the open space extending from the entrance to Fifth Avenue from the General purpose Building was large enough, but it had not been used effectively. Until 2003, property giant Harry Macklowe personally went to Apple headquarters in Cupertino, when Jobs came up with the idea of building an "Apple flagship store." it will be top in every aspect and will be open for 7 × 24 hours. "MemoryAvenue.
Apple Fifth Avenue's famous "cube" design was put forward by Jobs at the meeting, when he even produced a beautiful wooden model, including glass cubes, as well as the building itself and the nearby open space square. (The design of the cube was later applied for by Apple.patent )
, Apple Fifth Avenue has been renovated several times since it opened in May 2006, the two largest of which are the glass cube renovation in 2011 and the three-year renovation that began in 2016: the first renovation replaced the original 90 pieces of glass with 15 larger pieces of glass, making the transformation more minimalist; The second transformation, which began in 2016, lasted three years until September 20, when Apple announced the reopening of its Apple Fifth Avenue..
If you look at it from the outside, the iconic "cube" of 15 pieces of glass hanging from the Apple LOGO still stands on the public square, and tourists and consumers can enter the underground Apple Store. through the cube or two auxiliary entrances next to it.
A slight difference is that the public square has been redesigned. First of all, nine Skylenses sculptures arranged on both sides of the cube are introduced. The lines and mirrors of the surface are designed to give consideration to both decoration and practicability. Tourists can sit comfortably on the square and the built-in cycle under the sculpture. The cooling system also ensures that the sculptures do not frost in winter and are available throughout the year.
Around these sculptures, there are 62 circular lamps embedded on the ground. In the evening, these lights will light up the entire square, and in the morning, they will be able to introduce natural light into the underground Apple Store store, so that the room can be filled with natural light.
The new round stainless steel staircases for Apple Store from the cube to the ground first pass through. These staircases and each cantilever pedal are made of mirror stainless steel, in line with Apple's long-sought simplicity.
The underground Apple Store is nearly twice as large as before, with more green plants and Exhibition stands. The Skylenses sculpture and 62 circular lamps mentioned above have become "skylights" under the ground. They are responsible for draining natural light into the interior, with a "cloud-like" backlit ceiling made of curved fabrics. Indoor lighting can fuse artificial light and natural light throughout the day to adapt to different periods of time. Light tone. Even in low light conditions, the light intensity around the skylight can be automatically adjusted to create a feeling of natural light filling the room.
As an Apple flagship store, of course, Apple Fifth Avenue's supporting facilities can't be "short of weight". Not only does Genius Grove provide professional technical information services, but also "Forum" and "Video Wall" provide free courses for Today at Apple. In addition, Apple Fifth Avenue has two conference rooms that can be used to hold more private business meetings.