Amazon's idea is to bring as many products to market as possible, and then see which products will be popular with consumers and survive in the market. Amazon hopes to promote its own technologies in this way, such as Alexa and Sidewalk, the company's latest wireless technology, promising to provide greater coverage than Wi-Fi and Bluetooth. Amazon also demonstrated Alexa's new capabilities, such as multilingual patterns and new ways to add them to smart security devices.
It is unclear whether Amazon's hardware devices will be profitable. Although hardware devices have always been Amazon's best-selling products on the online market, the company has never disclosed how much revenue these devices bring to them. Dave Linp (Dave Limp), Amazon's senior vice president, told the media that the company did not see the products as profit centers, but as a way to leave customers in Amazon's ecosystem and allow them to buy goods at Amazon for a long time.
"We're trying to price our products effectively, at about the same level as the cost," Linp said. We think it's very consistent with our customers'expectations. These devices don't make us a lot of money, and they don't cost us a lot of money. What we're trying to do is to make money for us and developers when consumers use these devices, not when consumers buy them.
Here are all the devices that Amazon released this time.
AirPods Competition and Multiple Echo Devices
The company has made a series of updates to its Echo product line, and Echo is the first device to allow Alexa Virtual Voice Assistant to enter consumers'homes. ConsumerIntelAccording to data from ligence Research Partners, Amazon still leads the smart speaker market, controlling 70% of the market. However, other competitors such as Google are catching up.
To enable people to use Alexa outside their homes, Amazon released a product called Echo Buds that targetedAppleThe company's IrPods headphones. Echo Buds, which sells for $129, has built-in Alexa and lasts five hours. It also uses noise reduction technology provided by Bose, a well-known acoustical manufacturer.
Among the new Echo product lines, the most notable one is Echo Studio, which sells for $199. It is larger than Amazon's previous model, and has a high-quality speaker that can provide 3D Dolby panoramic sound. The concept of the device is very similar to Apple's HomePod smart speaker, which focuses on the sound quality of the device.
The new Echo costs $99, and Amazon has updated its speakers and introduced more color matching for the device. Amazon also launched a video phone device called Echo Show 8, which has an 8-inch display and better sound quality.
The company has also updated its low-cost Echo Dot, which starts at $59, with a fabric surface and a built-in LED display to show time.
Among all Echo devices, the most powerful visual impact is a device called Echo Glow, which Amazon calls "bedside companion".
The device, which costs only $30, is aimed at children, and it shines in different colors with just a pat on the top of the device. It also has Alexa built-in, which allows users to set alarm clocks, play music, and turn on the "bonfire" mode.
Amazon also launched a device called Echo Flex, which allows users to deploy Alexa in all their rooms at a lower price. The $25 device, essentially a small speaker, has a built-in USB interface to giveMobile phoneIt also has a switch to turn Alexa on or off and a night light function.
Earlier this year Amazon released Wi-Fi for Household UseRouterEero, now the device has its first major update. The new Eero setup process is simpler and carries a new technology, which Amazon promises will provide users with "Wi-Fi coverage of the whole house". Starting at $99 for new devices and $249.99 for three devices, Amazon will accept subscribers'reservations from today on.
The company has also released a new wireless technology called Sidewall, which uses 900 mHz wireless band to allow users to control devices in their homes and has a wider coverage than traditional Wi-Fi and Bluetooth, such as outdoor control of devices in the house.
Like last year's launch, Amazon released one.KitchenIntelligent devices. The company will launch a $249 smart deviceOvenIn addition to traditional oven functions, it also has convective cooking and air frying pan functions. Users can also scan food packaging in Alexa apps on mobile phones, and the oven will automatically start cooking.
In addition, Amazon also said that all consumers who buy this smart oven will get an Echo Dot for free.
Amazon has also launched a device called Fetch for pet owners, which can be mounted on dog collars to allow owners to view pet locations.
The company also lifted the veil for two Day1 devices, the so-called Day1 device, which Amazon is currently developing.
Echo Frames is a pair of smart optical glasses with built-in microphones that allow wearers to call Alexa. But withMicrosoftUnlike Magic Leap's augmented reality glasses, Echo Frames don't have cameras or monitors.
There's also a smart ring called Echo Loop, which Linp says can provide users with quick notifications.
Enhancing Alexa's Ability
In addition to hardware, Amazon has also released Alexa's new features, such as the "doorbell janitor" feature, which adds voice assistants to Ring's smart doorbell. This update allows Alexa users to have direct conversations with people outside the door, such as telling the courier where to put the courier.
Another function of Alexa is to use AI to imitate the voice of stars. Users can choose the voice of their favorite stars, let them report the weather, set alarm clocks and play music for you. The function requires users to pay 99 cents. It will be officially launched later this year.
Amazon has also brought two updates to Alexa Hunches, which can make recommendations based on users'daily behavior. One update allows Alexa to alert users when they need to replace batteries or printer cartridges, while the other allows Alexa to provide users with more personalized alerts, such as active alarm clocks, weather alerts and other information based on their habits. (Hang Yun)